EmpCo Directive · rules apply 27 September 2026
Get EmpCo compliant.
From 27 September 2026, the EU's EmpCo Directive bans vague environmental and sustainability claims — no more 'eco-friendly' or 'green' without proof, on new content or on pages you published years ago. Typetone audits every claim you've ever published and screens every new one before it goes live.
European tech, EU servers 
Full audit trail on every check 
Before — do it yourself
1,284 violations live
Found by hand, months later.
Coverage limited by headcount.
After — with Typetone
0 violations
Caught before publication.
Text and images, one page or a million.
Nothing slips through — before or after launch
Everything that's already live is checked
Point Typetone at your existing websites, campaigns and partner pages. Every asset is audited against the rules — no sampling, no manual spot-checks, no blind spots.
01Every new product or asset is checked
Before anything ships it's screened automatically. New pages, ads, emails and product copy are held to exactly the same standard, every single time.
02Who this is for
If your brand makes any claim about being sustainable, recyclable, carbon-neutral or 'green', these rules touch your marketing.
Marketing & brand teams
Anyone writing product pages, packaging copy, ads or campaigns that mention sustainability, recyclability or environmental impact.
Sustainability & ESG leads
The people who have to stand behind every green claim — now with an automated way to prove each one is substantiated.
Legal & compliance officers
Teams responsible for keeping consumer-facing claims defensible and documented across every market and language.
What you get
Catch unsubstantiated claims
Typetone flags vague or generic environmental language ('eco', 'green', 'natural') that can't be backed up, before a regulator or competitor does.
One rulebook, every market
Apply the same green-claims standard across 50+ languages and every region you sell in — consistently, not case by case.
Proof on file
Every check is logged with a full audit trail, so you can show exactly which claims were reviewed, when, and against what rule.
Fix in bulk
Don't just find risky claims — rewrite them back to safe, substantiated language across thousands of assets at once.
Protect the brand
Avoid the reputational hit and enforcement risk of greenwashing accusations across your web, ads and partner content.
Move faster, safely
Sustainability messaging clears review in hours instead of weeks, without adding headcount to the compliance team.
Why this beats how it's done today
Manual claim reviews & generic AI
- Legal reviews a sample of claims, by hand, when there's time
- Live content drifts — old claims sit unreviewed for years
- Rules interpreted differently per market and per writer
- No record of what was checked or why
- Generic AI tools have no idea what greenwashing rules mean
- Every green claim on every page is checked automatically
- Existing content is re-audited continuously, not just at launch
- One consistent ruleset applied across every language and region
- A full audit trail behind every claim and every change
- Purpose-built for regulated marketing, trained on the requirements
This page is a plain-language overview, not legal advice. Confirm how the EmpCo Directive applies to your business with your own legal or compliance advisor.
Frequently asked questions
When does the EmpCo Directive apply?
From 27 September 2026, in every EU market. The rules cover everything an EU consumer can see on that date — including pages, PDFs and product listings you published years ago, not just new campaigns.
Who needs to comply with EmpCo?
Any company marketing products or services to EU consumers, in any sector, from any country. If your webshop, ads or social content reach EU consumers, the green-claims rules apply — whether you're based in the EU or not.
What does Typetone check for?
Every live page, ad and asset is scanned for environmental claims: generic terms like 'eco-friendly' or 'green', offset-based carbon-neutral claims and self-invented sustainability labels. Anything that can't be substantiated is flagged, with the rule it breaks and a full audit trail.
Can Typetone also fix the claims it finds?
Yes. Risky claims are rewritten into specific, substantiated language — in bulk, across thousands of assets and 50+ languages. Nothing changes without your team's sign-off.
Does this replace legal review?
No — it makes legal review workable at scale. Typetone finds every claim and does the repetitive checking, so your legal or compliance advisors spend their time on judgment calls instead of hunting through thousands of pages.
Keep reading
EmpCo Directive explained: the EU's new green claims rules
What the directive bans, the two deadlines people mix up, and a practical playbook to get years of content ready before 27 September 2026 — in plain language.
Read the guideHow Typetone audits marketing at scale
See how the platform scans every page, ad and email against the policies that apply to you — and fixes what's off in bulk, with human approval.
See the platformAutomated content auditing and compliance at enterprise scale.
Enterprise ready integrations, regulatory database and onboarding included.
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