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Consumer confidence vs. spending — research note

Last updated 1 month ago · Version 1

research.example.com/consumer-confidence-vs-spending
EconomicsResearchExperts
PublicationMacro economy

Consumer confidence isn't keeping pace with spending

14 Jul 2025 · 2 min read

Consumer confidence fell again last quarter, reaching one of its lowest readings in years. Households remain cautious about both their own finances and the wider economy over the coming twelve months.

Maar consumenten lijken zich zorgen te maken over de hoge prijzen in combinatie met talloze andere onzekerheden, zoals de geopolitieke situatie, verkappende financiële condities en naschokken van de pandemie.

Confidence (orange) vs. spending (blue), indexed

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V1 (Original) In review

Uploaded by compliance team

Violations (5) Comments (0) Verified (0) Dismissed (0) History
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High (2)
1 Clear, accessible language (B1)
Other
Violated rule

Clear, accessible language (B1)

Violating text

But consumers appear to be worried about high prices combined with countless other uncertainties, such as the geopolitical situation, tightening financial conditions and the aftershocks of the pandemic.

Reasoning

The sentence is long and complex, combining multiple clauses and financial jargon (“tightening financial conditions”) without explanation — below the required B1 reading level.

Recommended solution

Brand Experience Guide — Tone of Voice. Plain language at B1 level: split long sentences and explain or replace jargon.

✓ Verify fix ✕ Dismiss
2 Clear, accessible language (B1)
Moderate (2)
3 Clear, descriptive link text
Other
Violated rule

Clear, descriptive link text

Violating text

“Read more here”

Reasoning

The link text doesn’t describe its destination, which hurts both accessibility and SEO.

Recommended solution

Use descriptive link text that states where it leads, e.g. “Read the full consumer confidence report”.

✓ Verify fix ✕ Dismiss
4 Unique, descriptive page title
Other
Violated rule

Unique, descriptive page title

Violating text

“Home | Website”

Reasoning

The page title is generic and duplicated across pages; it should be unique and summarise the page content.

Recommended solution

Write a unique page title that describes the content and includes the primary keyword.

✓ Verify fix ✕ Dismiss
Low (1)
5 Internal links with relevant anchor text

What gets flagged

Off-brand wording

Copy that strays from your tone of voice, approved messaging or value props.

Stale & risky claims

Outdated product claims, missing risk warnings or prohibited statements (MiFID II, MiCAR, FCA).

Visual drift

Logos, imagery and visual treatment that no longer match your guidelines.

SEO & GEO gaps

Pages that have slipped in search or generative-engine visibility.

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Before — 1,284 live violations After — 0 violations
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