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Consumer confidence vs. spending — research note

Last updated 1 month ago · Version 1

research.example.com/consumer-confidence-vs-spending
EconomicsResearchExperts
PublicationMacro economy

Consumer confidence isn't keeping pace with spending

14 Jul 2025 · 2 min read

Consumer confidence fell again last quarter, reaching one of its lowest readings in years. Households remain cautious about both their own finances and the wider economy over the coming twelve months.

Maar consumenten lijken zich zorgen te maken over de hoge prijzen in combinatie met talloze andere onzekerheden, zoals de geopolitieke situatie, verkappende financiële condities en naschokken van de pandemie.

Confidence (orange) vs. spending (blue), indexed

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V1 (Original) In review

Uploaded by compliance team

Violations (5) Comments (0) Verified (0) Dismissed (0) History
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High (2)
1 Helder en toegankelijk taalgebruik (B1)
Other
Violated rule

Helder en toegankelijk taalgebruik (B1)

Violating text

Maar consumenten lijken zich zorgen te maken over de hoge prijzen in combinatie met talloze andere onzekerheden, zoals de geopolitieke situatie, verkappende financiële condities en naschokken van de pandemie.

Reasoning

The sentence is long and complex, combining multiple clauses and financial jargon (“verkappende financiële condities”) without explanation — below the required B1 reading level.

Recommended solution

Brand Experience Guide — Tone of Voice. Plain language at B1 level: split long sentences and explain or replace jargon.

✓ Verify fix ✕ Dismiss
2 Helder en toegankelijk taalgebruik (B1)
Moderate (2)
3 Duidelijke, beschrijvende linkteksten
Other
Violated rule

Duidelijke, beschrijvende linkteksten

Violating text

“Lees hier meer”

Reasoning

The link text doesn’t describe its destination, which hurts both accessibility and SEO.

Recommended solution

Use descriptive link text that states where it leads, e.g. “Lees het volledige rapport over consumentenvertrouwen”.

✓ Verify fix ✕ Dismiss
4 Unieke, beschrijvende paginatitel
Other
Violated rule

Unieke, beschrijvende paginatitel

Violating text

“Home | Website”

Reasoning

The page title is generic and duplicated across pages; it should be unique and summarise the page content.

Recommended solution

Write a unique page title that describes the content and includes the primary keyword.

✓ Verify fix ✕ Dismiss
Low (1)
5 Interne links met relevante ankerteksten

What gets flagged

Off-brand wording

Copy that strays from your tone of voice, approved messaging or value props.

Stale & risky claims

Outdated product claims, missing risk warnings or prohibited statements (MiFID II, MiCAR, FCA).

Visual drift

Logos, imagery and visual treatment that no longer match your guidelines.

SEO & GEO gaps

Pages that have slipped in search or generative-engine visibility.

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