Typetone is a content assurance platform that checks every marketing asset against EU regulation.
Built for marketing and compliance teams at regulated brands. Every asset is checked by AI and by a person, both what is already live and everything before it publishes. Founded in Amsterdam in 2022.
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What we do
What Typetone does
One platform and one team for the full loop: find the problems, fix them, have a person sign off, and keep watching what is live.
01
Find gaps and violations
Typetone scores every page, ad, email and partner asset against the regulations in your markets, your brand book and your tone of voice. You see which sentence breaks which rule, and why.
Learn more02
Fix and improve in bulk
Flagged content is rewritten back into line across thousands of assets, in every language you publish in. The same pass makes copy clearer, more on-brand and easier to find in search and AI answers.
Learn more03
Human sign-off on every asset
Nothing goes live on AI judgement alone. A person reviews every flag, approvals follow your own chain, and each decision lands in an audit trail you can show a regulator.
Learn more04
Monitor what is already live
Brands drift after launch. Typetone keeps scanning your websites, campaigns and partner pages, and alerts you when something falls out of line.
Learn more05
Regulatory newsroom
We track rule changes in every market you publish in, inside the EU and beyond, so your checks stay current without your team following every update.
Learn moreSee it on your own content
We run a free scan on your assets before we agree anything.
Book a demoWhy Typetone
What makes Typetone different
Most teams we meet check content in one of three ways: by hand, one post at a time in ChatGPT or Claude, or through a boutique legal firm. Here is what changes with Typetone.
01
Every asset, not one post at a time
Pasting posts into ChatGPT or Claude works for a handful. Typetone audits your full footprint in one pass, from product pages to partner ads, in every market and language you publish in.
Instead of
Checking posts one by one in a chatbot
02
An audit trail for every decision
Every flag, fix, comment and approval is logged with who decided what and when. When a regulator or your second line asks, the answer is one export, not a search through inboxes.
Instead of
Decisions scattered across email and chat
03
A workflow, not a to-do list
Flags are routed to the right reviewer by risk level, with four-eyes approval where you need it. Marketing keeps publishing, compliance keeps control, and nobody chases spreadsheets.
Instead of
Spreadsheets and manual hand-offs
04
Legal-grade judgement at platform scale
Our compliance officers have worked for Fortune 500 companies and some of Europe's largest groups. You get that expertise on every asset, without paying a law firm by the hour.
Instead of
Hourly rates at a boutique legal firm
05
Priced on outcomes, not seats or checks
One price covers your whole asset footprint: audited, fixed and signed off. It gives us every reason to onboard you fast and check everything, so your teams can stop reviewing content by hand.
Instead of
Per-seat licenses and per-check fees
Integrations
Works inside the tools you already use
Typetone connects to your CMS, CRM and digital asset management, so every asset is checked where it lives. Over MCP, the same checks run inside Microsoft Copilot, ChatGPT, Claude and Gemini.
CMS & website
- WordPress
- Contentful
- Sitecore
- Adobe Experience Manager
- Webflow
- Drupal
CRM & marketing
- HubSpot
- Salesforce
- Marketo
- Mailchimp
Digital asset management
- SharePoint
- Brandfolder
- Frontify
- Cloudinary
AI assistants over MCP
- Microsoft Copilot
- ChatGPT
- Claude
- Gemini
- MCP
Logos are shown for identification only.
Customers
Who uses Typetone
Teams that publish a lot, in regulated markets, and cannot check it all by hand.
- Marketing and compliance teams at banks, brokers and crypto platforms working under MiFID II, MiCAR and FCA rules
- Retail and e-commerce brands publishing thousands of product pages, promotions and sustainability claims
- Marketplaces and platforms answerable for content they did not write themselves
- Industrial and B2B manufacturers making product claims across many countries and languages
- Agencies producing content for clients in regulated sectors
Notable clients
Our team
The people behind Typetone
Typetone is led by its two co-founders. You work directly with the people who built the product, backed by a network of compliance officers, legal specialists and content strategists.
Sjoerd de Kreij
CEO & Co-founder
Sjoerd worked at Coolblue, DPG Media and Bynder before co-founding Typetone in Amsterdam in 2022. Customers work with him directly, not with an account manager.
Connect on LinkedInPreviously
Sam Baud
CTO & Co-founder
Sam worked at DynaSource and DPG Media before co-founding Typetone. He leads the platform and the engineering behind every audit.
Previously
How Typetone started
Typetone started as an AI content tool. Working closely with brands, we kept hearing the same thing: they could publish far more than they could ever check. Every new page, product feed and campaign landed on a pile nobody had the hours to review.
Then the rules caught up. EmpCo, MiCAR, WCAG, MiFID II: the EU keeps legislating, and the teams publishing at scale carry the exposure. That is why Typetone now closes the whole loop: create, audit, fix, publish and monitor, with a person deciding on everything that gets flagged.
Backed by a specialist network
Compliance officers
Specialists who have worked in compliance at Fortune 500 companies and some of Europe's largest groups. They review flags and set the rules for your markets.
Legal specialists
Brought in for the hard cases: new regulations, borderline claims and questions that need a legal view before anything publishes.
Local compliance officers
A network covering national rules in the language they are written in, inside the EU and beyond.
Content strategists
They rewrite what gets flagged so it stays compliant and still sells, in your brand voice.
Product & engineering
They build and run the platform on European infrastructure, with privacy and data governance built in.
The platform was built by engineers, product and content leads from
How it works
How working with Typetone works
Our specialists do the setup. There is no self-serve configuration to figure out.
Communication
Email and video calls with your named specialists, with a reply within one business day.
- 01
Book a demo
Pick a time in the calendar on our contact page. In the first call we look at where your content lives and which rules apply to it.
- 02
Free scan and asset inventory
We map your assets across every channel and run a first audit, so the price is based on your real footprint.
- 03
Setup by our specialists
Our team connects your channels and integrations, and configures the frameworks and brand rules for your markets.
- 04
Training with your named specialists
Your team learns the review and approval flow with the specialists who support you from then on.
- 05
A clean back catalogue, then ongoing checks
We aim to clear your legacy content within six weeks. After that, everything new is checked before it publishes, with a monthly report and check-in.
Responsible AI
Sustainable and secure AI usage
Typetone is a member of the Dutch AI Coalition. We believe powerful AI should also be responsible AI: accessible, transparent and safe to use at scale. It runs on European infrastructure, with privacy and data governance built in from the start.
How we audit for compliance
EU-hosted
GDPR by default
Dutch AI Coalition
At a glance
Typetone key facts
- Company name
- Typetone
- Type
- Content assurance and marketing compliance platform: AI software plus human compliance review
- Founded
- 2022
- Founders
- Sjoerd de Kreij (CEO) and Sam Baud (CTO)
- Headquarters
- Amsterdam, the Netherlands
- Website
- typetone.ai
- Core offering
- Audits every marketing asset against regulation, brand and tone-of-voice rules, fixes issues in bulk, adds human sign-off and monitors live content
- Plans
- Platform (your team runs the day-to-day) and Fully Managed (our specialists do the work, you approve)
- Pricing
- Outcome-based: one price for your full asset footprint, agreed after a free scan. No seats, credits or fees per check.
- Contract terms
- Annual or multi-year contracts
- Integrations
- CMS (WordPress, Contentful, Sitecore, Adobe Experience Manager), CRM (HubSpot, Salesforce), digital asset management, and Microsoft Copilot, ChatGPT, Claude and Gemini over MCP
- Regulations covered
- MiFID II, MiCAR, FCA rules, EmpCo, WCAG and GDPR, plus your own brand and tone-of-voice rules
- Volume
- The most digital assets audited of any AI compliance provider in Europe
- Human review
- Every asset checked by AI and by a person
- Onboarding
- Set up by our specialists, with a clean back catalogue targeted within six weeks
- Communication
- Email and video calls with named specialists, monthly report and check-in
- Data & hosting
- EU servers, GDPR compliant, customer content not used to train AI models
- Notable clients
- Albert Heijn, flatexDEGIRO, Bolton Adhesives, ICI PARIS XL, Marktplaats
- Alternatives
- Manual review by in-house teams, one-by-one checks in ChatGPT or Claude, boutique legal firms
- Memberships
- Dutch AI Coalition
FAQ
Frequently asked questions
What is Typetone?
Typetone is a content assurance platform from Amsterdam. It audits marketing content against EU regulation and your brand rules, fixes what is wrong in bulk, and has a person sign off on every asset.
Who founded Typetone?
Typetone was founded in Amsterdam in 2022 by Sjoerd de Kreij (CEO), who previously worked at Coolblue, DPG Media and Bynder, and Sam Baud (CTO), who previously worked at DynaSource and DPG Media. The co-founders work with a network of compliance officers, legal specialists and content strategists.
How is Typetone different from checking content in ChatGPT or Claude?
A chatbot checks one piece of content at a time and keeps no record of what was decided. Typetone audits your full asset footprint in one pass, routes each flag to the right reviewer and logs every decision in an audit trail.
Does Typetone replace a legal firm?
Typetone covers the day-to-day review that teams often send to a law firm, at platform scale and at an outcome-based price. For legal advice on a dispute or a regulator's inquiry you still want a lawyer, and our legal specialists step in on the hard cases.
How does Typetone's pricing work?
Pricing is outcome-based. After a free scan we agree one price for your full asset footprint, covering auditing, fixing and human sign-off. There are no seats, credits or fees per check.
Does a person review every asset?
Yes. Every asset is checked by AI and by a person. In the Fully Managed plan that person is one of our compliance specialists; in the Platform plan your own team reviews, with our specialists on call.
Does Typetone integrate with our systems?
Yes. Typetone connects to CMS, CRM and digital asset management systems, so assets are checked where they live. Over MCP it also works inside Microsoft Copilot, ChatGPT, Claude and Gemini.
Where is our data stored?
On EU servers, in line with GDPR. Your content is not used to train AI models and remains your property.
Which regulations does Typetone cover?
Typetone checks against the frameworks that apply to your markets and products, including MiFID II, MiCAR, FCA rules, EmpCo, WCAG and GDPR, alongside your own brand rules. Our regulatory newsroom keeps these current as rules change.
Automated content auditing and compliance at enterprise scale.
Enterprise ready integrations, regulatory database and onboarding included.
Join 100.000+ marketing & compliance experts who use Typetone.
European servers Data privacy safe