Marketing compliance
You answer for everything the company publishes. You can only read a fraction of it.
Marketing ships faster every quarter, and the list of rulebooks keeps growing: EmpCo, MiFID II, MiCAR, KOAG / KAG, accessibility, plus your own brand and claims rules. Typetone reads every asset against all of them in one pass, names the rule behind every finding, and waits for a human to approve the fix.
European tech, EU servers 
Full audit trail on every check 
Where it breaks
The first line checks what it remembers. The second line checks what it can reach.
This is not a discipline problem, and it is not solved by another training session. It is arithmetic.
First line
Marketing
The people making the asset are the people checking it, against rules they half-remember, at the end of a deadline. The self-check is the first thing that goes when a campaign is late.
Second line
Compliance
You review what you can physically open: the launches you hear about, the big campaigns, the markets whose language you read. Everything else goes live unread, and you find out later or not at all.
Third line
Internal audit
By the time anyone asks for evidence, the asset has been live for months and the record of who checked what is scattered across inboxes, tickets and someone's spreadsheet.
The arithmetic
Every rulebook, times every asset, times every market.
Adding one regulation does not add one review. It adds one review per asset, in every language you publish in. That is the grid nobody can staff, so in practice it gets sampled.
One illustration of the grid. Real estates run to millions of cells.
Every rulebook
One pass, every rule that applies to you.
Regulation, accessibility and your own brand rules are not separate review cycles. They are rulesets in the same engine, read against the same asset at the same time.
EmpCo Directive
27 September 2026The EU ban on vague environmental claims. Every green claim checked, on new content and on pages you published years ago.
MiFID II
Financial promotions held to fair, clear and not misleading, with the risk warnings where they belong.
MiCAR
Crypto-asset marketing checked against the EU's disclosure standards and prescribed wording.
KOAG / KAG
Dutch rules for health and medical advertising, applied before a claim goes anywhere near live.
WCAG accessibility
Contrast, alt text, captions, heading order and focus states, on pages and on video.
Brand and tone of voice
Your own brand book and claims rules, enforced as a ruleset rather than a PDF nobody opens.
SEO and GEO
Findable in search engines and quotable by answer engines, checked in the same sweep.
CRO and neuro
Hierarchy, proof, urgency and friction: the principles that decide whether a compliant page also works.
Plus your own internal rulebook, including the things only your legal team knows. A new regulation is a new ruleset, not a new project.
Plain-language overviews, not legal advice. Confirm your own obligations with your legal advisor.
What a finding looks like
A finding is only useful if it names the rule.
Severity, the exact line that breaks it, the rule it breaks and a rewrite that does not. Not a score out of ten, and not “this may be non-compliant”.
Uploaded by compliance team
Clear, accessible language (B1)
But consumers appear to be worried about high prices combined with countless other uncertainties, such as the geopolitical situation, tightening financial conditions and the aftershocks of the pandemic.
The sentence is long and complex, combining multiple clauses and financial jargon (“tightening financial conditions”) without explanation, below the required B1 reading level.
Brand Experience Guide: Tone of Voice. Plain language at B1 level: split long sentences and explain or replace jargon.
Clear, descriptive link text
“Read more here”
The link text doesn’t describe its destination, which hurts both accessibility and SEO.
Use descriptive link text that states where it leads, e.g. “Read the full consumer confidence report”.
Unique, descriptive page title
“Home | Website”
The page title is generic and duplicated across pages; it should be unique and summarise the page content.
Write a unique page title that describes the content and includes the primary keyword.
Sign-off and evidence
Nothing changes on the AI's word.
Findings and fixes queue for the people who own them: marketing, legal, compliance. Four-eyes where you need it, and every check, change and approval written to the audit trail as it happens.
Nothing goes live without a human sign-off
Lara Marketing Queued Reviewing… ✓ Approved On-brand ✓ 
Hans Legal Queued Reviewing… ✓ Approved Claims substantiated 
Anchrit Compliance Queued Reviewing… ✓ Approved MiCAR aligned Four-eyes principle enforced across Marketing, Legal & Compliance: every decision captured in a full audit trail.
Sampling versus coverage
Manual review
- You see the campaigns someone remembered to send you
- Each new regulation is another review cycle to staff
- Findings live in email threads and spreadsheets
- Evidence gets reconstructed after the question is asked
Typetone
- Every asset in every connected channel is read
- A new regulation is a new ruleset, switched on
- Every finding cites the rule and the line that breaks it
- The audit trail is written as the work happens
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