By use case · Bulk improvement
Finding the problem was never the hard part.
Fixing forty thousand pages is. Typetone rewrites at the scale it audits — every flagged asset gets a concrete replacement in your tone of voice, applied in bulk across markets and languages, with human approval before anything publishes.













Today
Remediation is where audits go to die.
The report lands, the scale of the fix becomes clear, and the project quietly turns into a backlog nobody funds.
The same fix, forty thousand times
One unsubstantiated claim isn't on one page — it's on every variant, every market and every PDF that reused the copy. Manual remediation never catches up.
Fixes that break the brand
Under deadline pressure, corrections get written by whoever is free. The page becomes compliant and stops sounding like you.
Nothing to show for it
Changes get made in the CMS with no record of what was changed, why, against which rule, or who approved it — so the next audit starts from zero.
Rewriting at the scale of the problem.
A concrete rewrite, every time
Findings never arrive as 'this may be risky'. Each one carries replacement wording that satisfies the rule and keeps the meaning, ready to apply or edit.
In bulk, across every language
Apply one correction across thousands of assets and 50+ markets at once — consistently worded everywhere, instead of reinterpreted market by market.
Nothing publishes without a human
Approve in bulk, by ruleset, by market or item by item. Every applied change is logged with its rule, its version and its approver.
The engine
From finding to fixed page.
The same rules that produced the findings govern the rewrite — regulatory requirements plus your tone of voice, terminology and banned phrasings, so corrections sound like your team.
Content comes in through your CMS, DAM or PIM, or by scraping what's live. Where an integration exists, approved fixes can be written straight back.
Each violation arrives with its location, the rule it breaks, its severity and a ready rewrite — grouped so that one decision can clear thousands of assets at once.
The remediation backlog, two ways
Before — do it yourself
18
people, for twelve months
Recruit, train and retain writers to work through the list — and start again on the next rule change.
After — with Typetone
Nobody
No hiring. No backlog.
One approver on flagged items, with rewrites applied in bulk and logged automatically.
Rulesets
What the rewrite is held to
A correction has to satisfy every ruleset at once — compliant, on-brand, accessible and still worth reading. That's why the rewrite runs against the same rules as the audit.
Questions
Frequently asked questions
Will the rewrites sound like us?
That's what the brand ruleset is for. Tone of voice, terminology and banned phrasings are applied to every rewrite, so corrections read like your team wrote them rather than like generic AI output.
Can anything publish without us seeing it?
No. Human approval sits between every rewrite and publication. You can approve in bulk or item by item, but nothing goes live on its own.
Does it write back into our CMS?
Where an integration exists, yes — approved changes can be written straight back to the CMS, DAM or PIM. Without one, fixes are exported for your team to apply.
What about content in languages we don't speak?
Rewrites are produced in the language of the asset, held to the same ruleset as every other market, so you're not depending on a market team to interpret the correction.
Is there a record of what changed?
Yes. Every applied rewrite is logged with the asset, the rule and its version, the before and after, the approver and the timestamp — the same audit trail the compliance side relies on.
Go deeper
Keep reading
Compliance audit & monitoring
Where the findings come from: the whole estate audited against every ruleset that applies, then monitored continuously.
See the use caseMarketing & product managers
What bulk improvement looks like from the team that owns the pages: findings with fixes, instead of a queue.
See the role page