MiCAR · crypto marketing

Get MiCAR compliant.

MiCAR brings crypto-asset marketing under EU rules: communications must be fair, clear, not misleading, and clearly identifiable as marketing. Typetone audits every crypto promotion you've published and screens every new one before it goes out.

European tech, EU servers Full audit trail on every check
The promise

Nothing slips through — before or after launch

Everything that's already live is checked

Point Typetone at your existing websites, campaigns and partner pages. Every asset is audited against the rules — no sampling, no manual spot-checks, no blind spots.

01

Every new product or asset is checked

Before anything ships it's screened automatically. New pages, ads, emails and product copy are held to exactly the same standard, every single time.

02
Who it's for

Who this is for

If you market crypto-assets or related services to people in the EU, your communications fall under MiCAR.

Crypto & digital-asset firms

Exchanges, wallets, token issuers and platforms whose landing pages, ads and social posts promote crypto-assets.

Growth & marketing teams

The people shipping fast-moving campaigns who need every promotion to stay inside the rules without slowing down.

Compliance & legal teams

Those accountable for how crypto products are marketed, who need full coverage and evidence, not spot-checks.

The benefit

What you get

Fair, clear, not misleading

Typetone flags overstated returns, hidden risks and hype language that can't be substantiated.

Clearly marked as marketing

Checks that promotional content is identifiable as marketing and that required risk disclosures are present.

Keeps up with campaign speed

Screens new pages, ads and posts as fast as your team produces them — in every language and market.

Evidence on demand

A full audit trail behind every promotion, so you can show your review process to a regulator at any time.

Bulk clean-up

Rewrite non-compliant promotions across your whole footprint at once, with human approval before anything changes.

Protects your licence to operate

Reduce the risk of misleading-marketing enforcement that can threaten authorisation and reputation.

Why this beats how it's done today

Manual reviews & generic AI

  • Fast campaigns ship before compliance can review them
  • Old promo pages and social posts go unchecked for months
  • 'Fair and clear' judged differently by each team member
  • No usable record of what was reviewed
  • Generic AI tools don't understand crypto-marketing rules
Typetone
  • Every promotion is screened automatically before it goes live
  • Live content is continuously re-audited, not just at launch
  • One consistent standard applied across every channel and language
  • A complete, timestamped audit trail behind every check
  • Purpose-built for regulated marketing, aware of the requirements

This page is a plain-language overview, not legal advice. Confirm how MiCAR applies to your business and assets with your own legal or compliance advisor.

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