By use case · Audit & monitoring
One brand, thousands of pages, no drift.
The same continuous audit that catches compliance violations catches brand drift, weak SEO and pages that never get quoted by AI answers. One pass over the estate, scored against your brand book and your search standards.
European tech, EU servers 
Full audit trail on every check 
Today
Brand drift is invisible until it's everywhere.
No single page ever looks wrong enough to escalate. The drift shows up only when you look at all of them at once — which nobody does.
Every market writes its own brand
Local teams, agencies and translators each interpret the tone of voice slightly differently. Multiply that by markets and years, and the brand promise no longer matches itself.
Old pages nobody re-reads
Thin descriptions, missing metadata, headings that fight each other, product copy from three positionings ago — all still indexed, still ranking, still representing you.
Invisible to AI answers
Search increasingly happens inside AI answers, which quote structured, specific, well-sourced content. Vague marketing copy simply doesn't get cited.
Consistency you can measure, not just feel.
Your brand book as a ruleset
Tone of voice, terminology, claims, product naming, banned phrasings — written once as testable rules, applied to every asset in every language.
SEO and GEO in the same pass
Titles, metadata, heading structure, internal links, thin and duplicated content, plus the structure and specificity that make a page quotable in AI answers.
Drift caught as it starts
Every new and updated page is scored as it appears, so a market that starts sliding shows up in the dashboard instead of in next year's brand review.
The engine
How the brand and search audit runs.
Your brand book, terminology list and search standards become discrete, testable rules — with real examples and an explicit list of what is not a violation, so findings stay trustworthy.
Connect the CMS, PIM and social channels, or let Typetone crawl what's already published — copy and images, across every market and language.
Per asset: what's off-brand or under-optimised, where it sits, which rule it breaks, and a rewrite in your voice — grouped by market, template and owner.
Every channel you publish on, in one pass
Website and product pages, your CMS and PIM, the app, and every social channel — checked continuously against the same rulesets.
- Owned, earned and partner channels, side by side
- Images and video checked the same way as copy
- New channels added without a new integration project
148,203 Website 
96,412 Product 
41,738 CMS 
22,953 Instagram 
18,447 LinkedIn 
9,882 TikTok 
6,214 YouTube 
3,108 App 
1,260 PIM Brand review, then and now
Before — do it yourself
A workshop
and a slide with ten example pages
A qualitative read of whatever the team had time to gather, once a year, in one or two languages.
After — with Typetone
Every page
scored against the brand book
Continuous, in every market, with a rewrite attached to each finding.
Rulesets
What gets checked alongside your brand book
Brand and search rulesets run in the same pass as the regulatory ones, so a page is never on-brand but non-compliant, or compliant but off-brand.
Questions
Frequently asked questions
How do you turn a brand book into rules?
The same way a directive becomes a ruleset: each guideline is written as a discrete, testable rule with real examples and an explicit list of what is not a violation. Vague guidance gets sharpened in the process, which is usually valuable on its own.
What is GEO?
Generative engine optimisation: making your content the thing AI answers quote. In practice it rewards specific, structured, well-sourced writing — the audit scores pages on exactly those properties alongside classic SEO.
Does it work across languages?
Yes. The same brand ruleset applies across 50+ languages, so a Danish product page is measured against the same tone of voice as the English one, rather than against a translator's interpretation.
Can it fix what it finds?
Yes. Findings come with rewrites in your tone of voice, applicable in bulk across thousands of assets, with human approval before anything is published.
Does this replace our SEO tooling?
It overlaps but isn't the same thing. Rank tracking and technical crawling stay with your SEO stack; Typetone judges the content itself — brand, clarity, specificity and compliance — on every asset at once.
Go deeper
Keep reading
Compliance audit & monitoring
The same continuous audit, pointed at the regulations: every asset checked against every ruleset that applies, with a full audit trail.
See the use caseBulk content improvement
Turning the findings into fixes: rewriting thousands of pages in your voice, in every language, with approval before publication.
See the use caseAutomated content auditing and compliance at enterprise scale.
Enterprise ready integrations, regulatory database and onboarding included.
Join 100.000+ marketing & compliance experts who use Typetone.
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