Get KOAG / KAG compliant.
Germany's KOAG and KAG self-regulation set strict rules for advertising medicines and health products. Typetone audits every health claim across your live content and screens every new asset before it reaches the German market.
European tech, EU servers 
Full audit trail on every check Nothing slips through — before or after launch
Everything that's already live is checked
Point Typetone at your existing websites, campaigns and partner pages. Every asset is audited against the rules — no sampling, no manual spot-checks, no blind spots.
01Every new product or asset is checked
Before anything ships it's screened automatically. New pages, ads, emails and product copy are held to exactly the same standard, every single time.
02Who this is for
If you advertise medicines, supplements or health products in the German market, these self-regulatory standards shape what you can say.
Pharma & OTC brands
Teams marketing prescription-free medicines and treatments where health claims are tightly controlled.
Health & supplement marketers
Anyone making efficacy or wellbeing claims about supplements, cosmetics or health products in Germany.
Regulatory & compliance teams
Those responsible for keeping advertising within the German self-regulatory codes across every campaign.
What you get
Screen health claims
Typetone flags efficacy and health claims that may overstate benefits or fall outside what's permitted for the product type.
Consistent German-market standard
Apply the same ruleset to every page, ad and pack shot aimed at German consumers, across all your brands.
Catch it before it publishes
New assets are screened automatically, so risky claims are caught at draft stage, not after a complaint.
Evidence every review
A full audit trail records what was checked and against which rule — useful if a claim is ever challenged.
Fix in bulk
Rewrite non-compliant claims across large product catalogues at once, with human sign-off before anything ships.
Protect brand trust
Avoid the reputational and commercial cost of a claim being pulled or publicly objected to.
Why this beats how it's done today
Manual reviews & generic AI
- Regulatory reviews claims by hand, product by product
- Large catalogues mean older listings go unchecked
- Interpretation varies by reviewer and by brand
- No central record of what was reviewed
- Generic AI tools don't know German health-ad rules
- Every health claim on every asset is screened automatically
- Live content is continuously re-audited, not just at launch
- One consistent standard applied across every product and page
- A complete, timestamped audit trail behind every check
- Built for regulated marketing, configured to your requirements
This page is a plain-language overview and not legal advice. KOAG/KAG self-regulation is complex — confirm how it applies to your products with your own regulatory or legal advisor.
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