MiFID II · financial promotions

Get MiFID II compliant.

Under MiFID II, marketing communications must be fair, clear and not misleading — and balanced on risk and reward. Typetone audits every financial promotion you've published and screens every new one before it reaches a client.

European tech, EU servers Full audit trail on every check
The promise

Nothing slips through — before or after launch

Everything that's already live is checked

Point Typetone at your existing websites, campaigns and partner pages. Every asset is audited against the rules — no sampling, no manual spot-checks, no blind spots.

01

Every new product or asset is checked

Before anything ships it's screened automatically. New pages, ads, emails and product copy are held to exactly the same standard, every single time.

02
Who it's for

Who this is for

If you market investment products or services in the EU, your client-facing communications fall under these rules.

Investment & wealth firms

Banks, brokers, asset managers and platforms whose ads, landing pages and emails promote financial products.

Marketing & content teams

The people producing promotions who need risk and reward presented fairly — every time, not just when legal is in the room.

Compliance & risk officers

Teams accountable for financial-promotion sign-off who need coverage across everything, with evidence for the regulator.

The benefit

What you get

Fair, clear, not misleading

Typetone checks that benefits aren't overstated, that risks are presented with equal prominence, and that claims are backed up.

Risk warnings in place

Automatically flags promotions missing required risk statements or burying them in fine print.

Consistent across channels

Website, ads, email, social and partner pages held to the same standard, in every language you operate in.

Audit trail for the regulator

Every promotion checked, dated and logged — ready to evidence your review process on request.

Fix off-side copy in bulk

Rewrite promotions that overclaim or under-warn, across thousands of assets, with human sign-off before anything changes.

Faster approvals

Clear the routine checks automatically so compliance reviewers spend their time on genuine judgement calls.

Why this beats how it's done today

Manual sign-off & generic AI

  • Compliance eyeballs promotions one by one, when capacity allows
  • Older live pages rarely get re-reviewed
  • Risk-balance judged inconsistently across writers and markets
  • Sign-off decisions live in inboxes and memory
  • General AI writing tools don't know financial-promotion rules
Typetone
  • Every promotion is screened automatically before it ships
  • Live content is continuously re-audited, not just at launch
  • One consistent standard applied across every language and channel
  • A complete, timestamped audit trail behind every check
  • Built for regulated marketing, aware of the requirements

This page is a plain-language overview, not legal or compliance advice. Confirm how MiFID II applies to your firm with your own compliance function or advisor.

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