By team or role · Finance · FCA · MiFID II · MiCAR
Every financial promotion, fair, clear and not misleading.
Financial marketing is regulated at the level of the individual sentence — and the record of who approved it. Typetone screens every promotion before it publishes, re-checks everything already live, and keeps the approval record for you.
European tech, EU servers 
Full audit trail on every check 
Today
Sign-off is the control. Volume is what breaks it.
Financial promotions rules assume someone competent reviewed and recorded every communication. At the volume marketing now publishes, that assumption quietly stops being true.
Risk warnings that drift
Prominence, balance and placement erode across variants, banner sizes, affiliate pages and social cut-downs — each one technically a promotion in its own right.
Legacy promotions still live
Old landing pages, PDFs and blog posts keep making claims about products, returns and protections under rules that have since moved on.
Approval records that don't reconstruct
Asked to show who approved a specific version of a specific asset on a specific date, most teams reconstruct it from inboxes and shared drives.
Screening before publication. Evidence after it.
Pre-publication screening
Every promotion — page, ad, email, social post, PDF, in-app screen — is checked against your conduct ruleset before it goes out, in every language you market in.
Continuous re-audit of live content
Everything already published is re-checked against the current rules, so a legacy page doesn't quietly become the exhibit in a supervisory file.
The approval record, written for you
Which asset, which version, which rules, what was flagged, who approved it and when — recorded automatically and exportable as evidence.
The engine
Three steps, from conduct rules to evidence.
Your compliance manual, the conduct rules and the sector guidance become discrete, testable rules — including risk-warning prominence, balance requirements and the explicit non-violations.
Content comes in through your CMS, DAM and social channels, or by scraping what's already published — including affiliate and introducer pages that market on your behalf.
Per asset: the violation, its location, the rule broken, its severity and a compliant rewrite — routed to the owner, with the approval logged when it's signed off.
Coverage under supervision
Before — do it yourself
A sample
reviewed, the rest assumed fine
Approval by inbox, evidence reconstructed after the fact, legacy content untouched for years.
After — with Typetone
Everything
screened before, and re-checked after
One approver on flagged items, with a complete, exportable record behind every decision.
Rulesets
The frameworks financial marketing runs into
MiFID II and MiCAR come ready to switch on. FCA-style conduct standards, national supervisory guidance and your own compliance manual become rulesets in exactly the same way.
Questions
Frequently asked questions
Does this make regulatory decisions for us?
No. Typetone applies the ruleset your compliance team writes and surfaces what needs judgment. The approval — and the responsibility — stays with your approved persons. What changes is that they see everything, not a sample.
Can it handle crypto promotions under MiCAR?
Yes. MiCAR is one of the maintained rulesets, covering the marketing-communication requirements on top of the general fair, clear and not misleading standard.
What about promotions published by introducers or affiliates?
Those are audited too. Typetone crawls third-party pages that market on your behalf and reports findings per partner, since the conduct exposure lands on the regulated firm.
Is the record good enough for a supervisor?
It's built to be: asset, version, ruleset version, findings, remediation, approver and timestamp, exportable as a file rather than reconstructed from email threads. Confirm the format with your own compliance advisers.
Where is our data hosted?
In the EU, on European infrastructure, GDPR-compliant, with no models trained on your data.
Go deeper
Keep reading
MiFID II
What the marketing-communication requirements mean in practice for pages, ads and social — and how the ruleset checks them.
See the policyLegal & compliance officers
The wider compliance picture: one ruleset, enforced across every asset, with a defensible trail on every check.
See the role pageAutomated content auditing and compliance at enterprise scale.
Enterprise ready integrations, regulatory database and onboarding included.
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