The Brand hub is where you tell Typetone what your brand sounds and looks like. It’s the reference that everything else leans on: every audit scores against it, and every piece of AI-generated content is shaped by it.
What it holds
- Your tone of voice — how your brand writes and speaks.
- Approved messaging — value propositions, key phrases and positioning.
- Your visual identity — logo usage, imagery and visual treatment.
Why it’s the foundation
Typetone doesn’t judge your content against some generic idea of “good.” It checks against your brand, defined here. That’s what lets an audit flag copy that strays from your tone, or catch a visual that no longer matches your guidelines — and what makes AI Agents write in your voice from the first draft.
Keeping it current
Treat the Brand hub as living. When your positioning shifts, a value prop changes, or you refresh your visual identity, update it here — and every future audit and AI output reflects the change automatically. Pair it with Policy for compliance rules and the Knowledge Base for product facts.
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