Blog and PR

When is your business ready for an AI marketing Digital Worker?

Sjoerd de Kreij
April 3, 2024
3 minutes

Your business is ready to grow, but you’ve hit a wall. You don’t have the time, resources, or means to support a marketing strategy that will help you reach your goals. You have too much work for the people you have, but recruiting the right person – someone with sufficient experience who adjusts to your company’s ethos and tone of voice – is expensive and time-consuming. Whatever obstacles may be holding your business back, an AI marketing digital worker can help.

What is an AI marketing Digital Worker?

An AI digital worker is an advanced software program that utilizes artificial intelligence to perform specific functions within the workplace. An AI marketing employee, then, is a tool that specializes in marketing tasks like planning, creating, and publishing branded content.

AI workforces are more sophisticated than your average artificial intelligence tool or “bot.” TypeTone’s digital employees use several AI models to enhance their capabilities. They’re well-rounded, adaptable workers. 

By combining generative AI with other functionalities – including large language models (LLMs), machine learning (ML), robotic process automation (RPA), and natural language processing – TypeTone has created workers who can play an active role within your team. Our AI digital experts can automate tasks, learn from your feedback, and improve their performance over time. 

5 key signs your business needs an AI Digital Worker

Nearly any business can benefit from the help of an AI digital marketeer. However, if one or more of the following challenges sounds familiar to you, it may be time to consider a new solution.

  • You can’t keep up with the demand for content. As your business begins to grow, your marketing efforts need to ramp up. The amount of content you produce – whether to promote your services or to meet client expectations – skyrockets. 
  • Your team spends too much time on mundane, repetitive tasks. You can’t create the time to focus on the things that support your growth. Or maybe you find that those repetitive tasks are prone to human errors. 
  • You want or are ready to grow, but you can’t. You can’t seem to bridge the gap between where you are now and where you want to be.
  • You want to focus on marketing but lack the right resources or experience. Marketing your services will help you continue to expand, but you’re not sure how to navigate it or are already stretched too thin.
  • Your marketing efforts aren’t consistent or aligned with your goals. Your existing marketing activities feel directionless and lack a unified voice or purpose.

3 bottlenecks in marketing delivery pipelines solved by AI marketeers

Obstacles like those above usually stem from one or more bottlenecks in your marketing pipeline. In this context, a bottleneck is an issue that contributes to the discrepancy between the demand for content and your marketing team’s ability to deliver it. In other words, it’s a hiccup or flaw in your system that’s slowing you down.

Fortunately, AI digital workers can solve the issues that create those bottlenecks – but how?

1. Channel confusion

As you scale your business, you’ll likely start using more and more applications or programs to manage your content. 

Maybe you rely on one program to plan and research marketing decisions but count on another to actually create that content. Or perhaps you have to bounce between a dozen different tools to complete a single project.

The more content channels your marketing efforts are built on, the more potential for errors and confusion you’ll have to manage. It’s easy for workers to lose track of information and end up having to re-do work as a result. 

Inconsistencies, confusion about where and how to find things, and general chaos in your marketing pipeline will undoubtedly begin to overwhelm your team.  

How AI digital workers can help:

  • Completing tasks across several stages of content creation for you
  • Eliminating the need for tons of different tools
  • Securely storing information all in one place

2. Complex paths to project completion

Content creation and marketing are rarely solo ventures; they often involve multiple people or teams throughout their life cycles. This isn’t necessarily a bad thing, but it can certainly slow your progress significantly.

The more people involved in a project or task, the longer it takes to complete it. Passing work through multiple hands also increases the risk of making mistakes or facing miscommunications.

Trying to counteract this by putting most or all of your team’s marketing work onto one person or group might not be the best idea, either. The weight of being the sole person in charge of every task and detail can make even the most dedicated employees feel burnt out. 

How AI digital workers can help:

  • Simplifying your workflow by taking on the work of several people 
  • Making it easy to communicate about and change content as needed

3. Too few resources for optimal personalization

Your clients, consumers, or target audiences want to see creative and meaningful content that’s tailored to them. But before you can adapt your marketing efforts to your targets, you first have to adapt it to your own brand. 

When a brand is recognizable, consistent, and trustworthy, it’s far more likely to succeed. However, creating a strong brand voice also means developing a lot of content. Even if you know what you want your brand to be, you need to have “evidence” that proves that it lives up to those expectations. 

The need for personalized content is significant, but bringing this goal to life can demand a lot of time, energy, and attention from teams that are already managing too much. 

How AI digital workers can help:

  • Learning your brand voice and knowing it better than anyone else
  • Ensuring your voice is consistently represented in all of your content
  • Crafting personalized content without a hassle

Get to know Sarah, our AI marketing Digital Worker

AI Marketing Digital Worker from Typetone

Change the way you approach marketing with the help of Sarah, Typetone’s original marketing digital worker. Sarah is equipped to navigate every stage of the marketing process for you so that you can focus your attention on what matters most.

Sarah brainstorms, plans, and creates content strategies aligned with your business goals. She can also write and even publish your content so that you don’t have to! 

Let Sarah take on the tasks that hold your team back. She’s always consistent and on-brand, capturing your voice and ensuring it’s reflected in every piece of content you create. 

She won’t just stop there, though. Sarah can offer personalized suggestions that support your goals and learn from your feedback, just like a human employee.

Sarah isn’t here to replace your valuable team members but to support them. See Sarah in action and discover how an AI marketing digital worker can help your business thrive – schedule a demo today to get started.

Sjoerd de Kreij

Sjoerd de Kreij is the co-founder and CEO of Typetone. After founding several startups and working in data science, Sjoerd was captivated by the potential of Generative AI. This fascination led him to co-found Typetone, where they now focus on developing AI Digital Workers that help businesses in scaling their content marketing efforts. Typetone has become a leader in integrating artificial intelligence with businesses. Sjoerd envisions a world where AI strengthens businesses and human labor, allowing creativity and strategy to take center stage, by building an AI Digital Workforce.

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