Blog and PR

What is an AI Digital Worker and how do they work?

Sjoerd de Kreij
March 22, 2024
3 minutes

An AI digital worker is automation and efficiency personified. These highly skilled and AI-powered digital employees aren’t meant to replace your human colleagues but to work alongside them. 

If you hire an AI digital work assistant, you’ll quickly find that the amount of work, mistakes, and slow-downs your team juggles drops significantly. The most advanced digital workers are even capable of understanding your business’s needs and adapting to changing goals. 

What is an AI Digital Worker?

Here at Typetone, we like to think of AI digital workers as sophisticated, state-of-the-art software programs that are, as their name implies, powered by artificial intelligence. 

An AI digital worker is not a robot, but it’s not quite a person, either. Instead, it’s a revolutionary new approach to automation in the workplace. Think of them as collections of technologies and information that can synthesize ideas and complete tasks to support your marketing goals. 

Ideally, AI digital workers are active team members who can handle routine tasks and assist your human employees. Their job is to take mundane routines off your shoulders so that your staff is free to focus on engaging, meaningful, and strategic work that propels your business forward. 

Quick Note: AI digital work teams are new and emerging pieces of technology. As a result, there are many ways to refer to them. To avoid confusion, we’d like to clarify that when we say “AI agent, virtual AI employee, etc.,” we’re referring to the same thing.

How do AI digital workers and agents work?

At Typetone, our AI digital workers don’t just utilize one kind of artificial intelligence to get the job done. Our AI digital agents combine generative AI (designed to generate new content or data) with large language models or LLMs (designed to understand, create, and work with human language).  

You may have encountered generative AI and LLMs in other AI tools. ChatGPT, a popular AI chatbot, is considered an LLM and uses generative technology to produce answers to prompts. However, Typetone’s AI digital workforce is capable of far more than just generating language. Our AI solutions also utilize technologies like those below to quickly identify and complete necessary tasks:

  • Machine Learning (ML). Digital AI employees can learn, adapt, and improve performance over time based on your direction.
  • Natural Language Processing (NLP). A strong grasp of language helps digital workforces understand human instructions and break them into actionable steps. 
  • Robotic Process Automation (RPA). Perhaps the most well-known variation of AI, RPA, automates repetitive and rule-based tasks like filling out spreadsheets, sending emails, creating content templates, etc. 

AI Digital Worker vs. Bots: What’s the difference?

So, if AI digital workers are built on common types of artificial intelligence technologies, what sets them apart? In other words, what do AI digital workers do that the artificial intelligence models they’re based on cannot?

It’s true that just about any form of AI can help streamline business processes by cutting down on the time and energy your team spends on certain tasks. But what distinguishes Typetone’s AI digital workers is their enhanced set of capabilities. 

AI digital worker vs. bots

Most AI tools or “bots” on the market are very specific in their uses and limitations, and that’s for a good reason: most of these resources are designed to follow simple rules and be used by just about anyone. That sounds great on paper, but it leads to a limited ability to handle unstructured tasks or changing needs in practice. 

For example, an AI tool designed to respond to user prompts can’t necessarily account for context, your tone, or your unique brand values. AI employees leverage machine learning and processing to “think,” offering innovative solutions that eliminate the stress of creating a marketing strategy on your own.

Where an AI bot might simply spit out information based on what’s already available on the web, an AI worker dives deep into your past projects, input, and brand guidelines to create content that’s optimized for your business. 

Let Typetone’s AI Digital Workers lead the way

You want your business or organization to grow, but you can’t – at least not without some extra help. Or maybe you’re struggling to keep up as your reach expands. No matter what your organization looks like, an AI digital assistant can help you save time, money, and precious energy. 

Typetone has designed AI employees that fit seamlessly into your existing teams. All it takes is a few minutes to train your new staff members and get started. 

We’ve created three AI digital workers to simplify the work you need to do so that you can flourish. With fewer commitments to juggle, your team is free to focus on what matters most: the creative and meaningful action that sets your organization apart. 

Thanks to their unlimited learning capabilities, Typetone’s AI digital workers get to know your brand better than anyone. They don’t just collect; they contribute. From data analysis to social media management, content creation, and more, AI digital employees consistently deliver the results you need without a hassle. 

Get to know Sarah, Margot, and Alex, our AI marketing experts, and see how they can revolutionize the way you get things done. To schedule a demo of any of our AI workers, contact us today. You can also try Typetone’s free AI content generation tool to witness the power of automation yourself.

Sjoerd de Kreij

Sjoerd de Kreij is the co-founder and CEO of Typetone. After founding several startups and working in data science, Sjoerd was captivated by the potential of Generative AI. This fascination led him to co-found Typetone, where they now focus on developing AI Digital Workers that help businesses in scaling their content marketing efforts. Typetone has become a leader in integrating artificial intelligence with businesses. Sjoerd envisions a world where AI strengthens businesses and human labor, allowing creativity and strategy to take center stage, by building an AI Digital Workforce.

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