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Linkedin Post: 8 Rules to Go Viral

Trilok Sonar
August 10, 2023
7 minutes

What is LinkedIn?

Launched in 2003 with over 760 million users and counting, LinkedIn is a social media platform that offers a unique opportunity to connect with industry leaders, expand your network, and showcase your skills and expertise. It is like Facebook but focused on your career!

Why is it important to make LinkedIn Posts?

LinkedIn posts offer a variety of benefits for businesses striving to achieve their goals. Whether you want to increase brand visibility, establish thought leadership, drive website traffic, or generate leads, LinkedIn posts can help you accomplish these objectives.

The LinkedIn algorithm

Algorithms play a crucial role in determining what content we see on social media platforms. They are complex mathematical formulas that analyze various factors to rank and prioritize content. LinkedIn, being one of the leading professional networking platforms, also employs its own algorithm to deliver relevant content to its users.

How the LinkedIn algorithm works

The role of engagement and relevance

The LinkedIn algorithm takes into account the level of engagement a post receives, such as likes, comments, and shares. Posts that generate higher engagement are more likely to be shown to a larger audience. 

Additionally, relevance is crucial, the algorithm analyzes your interests, connections, and previous interactions to determine what kind of topics are most relevant to you. 

The "Top Updates" and "All Updates" feed differentiation

When you first log into LinkedIn, you are presented with the "Top Updates" feed which showcases posts based on their relevance and engagement level. This feed is personalized for each user. 

On the other hand, the "All Updates" feed provides a chronological view of all posts from your connections without any prioritization.

Importance of connections and network strength in content distribution

The LinkedIn algorithm considers your network strength when deciding how widely your post should be distributed. If your connections actively engage with your content or have stronger networks themselves, there's a higher chance that your post will reach more people

Rules for the perfect LinkedIn post

LinkedIn is not just a platform to showcase your professional accomplishments, it's also a powerful tool for networking and building your personal brand. To make the most of your presence on LinkedIn, here are those 8 tips for crafting the perfect LinkedIn post.

1. Have a goal oriented mindset and show that in your post

This is all about giving your LinkedIn posts a clear sense of purpose. Imagine each post as a targeted arrow in your professional quiver – whether you're aiming to inspire, educate, or connect. Having a well-defined goal for each post not only helps you stay focused but also resonates better with your audience. 

It ensures that your content provides real value and a takeaway, encouraging engagement and meaningful interactions. Keep in mind that each post should offer valuable insights, useful tips, or thought-provoking ideas that give your audience a reason to engage, learn, and share.

So, before you hit that "Share" button, ask yourself: What do I want to achieve with this post? Once you've got your goal locked in, your content will be sharper, more impactful, and aligned with your broader LinkedIn strategy.

Be genuine and add value

In addition to that, it's essential to infuse your content with authenticity as well. Authenticity allows your audience to connect with the real you, fostering genuine relationships. Sharing personal experiences, challenges, and even lessons learned adds a human touch that connects with your readers. 

We can't stress enough how much authenticity is key on LinkedIn. So share personal experiences, insights, and opinions that reflect your true self. This will help you build trust and establish credibility. Your content should also offer something valuable to your readers. Whether it's practical advice, industry insights, or thought-provoking ideas, make sure your audience gains something from reading your posts.

We're a big fan of Ruben Hassid's posts about AI. Here's a good example of one of his authentic posts with great hooks.

LinkedIn post that are successful start with an interesting hook like this one from Ruben Hassid

2. Show that you know your audience

Understanding your target audience and creating content that addresses their needs is crucial for effective audience insight.

Imagine you're a career coach aiming to connect with young professionals. From research you know that this audience often seeks advice on career growth, work-life balance, and skill development.

You could tailor your content accordingly and share a post titled "5 Essential Skills Every Young Professional Should Master for Career Success," providing actionable tips and guidance that directly address their challenges and goals. 

This approach drives greater impact and encourages them to share your content, ultimately benefiting both parties 

Use Typetone AI’s Buyer Persona template to find your ideal audience

Use Typetone's Buyer persona template to craft buyer personas for ypur LinkedIn post

3. Create a killer opening statement

Your opening statement should grab attention and make people want to click and read more. Use action words and be concise. It should compel the reader to click that title.

I’ve found some of these opening statements to work really well:

  • Asking a rhetorical question
  • How to questions
  • Starting with stories

Use Typetone AI’s Titles and headings template to create catchy opening statements

Get inspiration for opening statements with Typetone's heading template

4. Use multimedia to your benefit

Using multimedia in your LinkedIn posts is important because it makes your content more visually appealing and engaging. Visual elements like images, videos, and infographics enhance the visual appeal of your content. It helps break up text, attracts attention, and stands out from other posts.

One of my personal favorites are carousel posts like this one about various tones of voices. This way these posts aren’t just limited to texts. Your readers can easily flip through the document and the algorithm also promotes the posts. This way it gets you more post engagement and higher visibility. 

Use Typetone AI’s Visual Idea template to generate ideas for content

Get ideas for visuals with Typetone AI's visual idea template for your linkedinpost

5. Use a Call to Action in your LinkedIn post

Using a call to action (CTA) in your LinkedIn posts is important because it helps guide your audience towards a specific action you want them to take, like share their thoughts, post or repost it to share the message. Of course, it can also simply be conversion driven and lead to a subscribe or shop now type of action. 

CTAs add purpose and direction to your content, increasing engagement and achieving your desired outcomes.

On average, including a link in your updates boosts engagement by 84% compared to those without links. When creating CTAs for your LinkedIn posts, make sure they are clear, concise, and relevant to your content.

6. Use relevant hashtags that make sure your posts finds the right people

Before using hashtags on LinkedIn, it is important to conduct research. This involves checking the number of followers a hashtag has.

To do this, simply enter the desired hashtag in the search bar on LinkedIn. Then, click on "contributions" and select a message related to the hashtag. Here, you will find information about the number of followers associated with that particular hashtag.

When posting on LinkedIn, always place your hashtags at the end of the post rather than within the text. This makes it pleasant for the reader to read your message. Adding smart hashtags can also increase visibility of content. 

7. Break up lengthy texts

Let's smash those walls of text! They can be pretty daunting. Instead write short and sweet sentences that even a 14-year-old can easily understand.

Now, when it comes to formatting, make sure you leave some breathing room between your catchy headline and the opening sentence. Give it three or four hard paragraph breaks. Trust me, this adds an air of mystery. By hiding the next sentence from view, you'll have readers itching to click that "see more" button.

8. Use Typetone AI’s LinkedIn template

Now that you understand the key principles of creating an effective LinkedIn post, you can use Typetone AI’s LinkedIn Template to guide you through the process of crafting compelling content that grabs attention and entices readers to click on your post.

The template can greatly improve the effectiveness of your posts by helping you present your ideas in a clear and engaging way. You can also choose different tones of voices for your post. 

By following the template, you can capture the attention of your audience and drive more interactions such as likes, comments, and shares.

Use Typetone AI’s LinkedIn post template to effective content in the right tone of voice

Create LinkedIn posts with AI in your tone of voice with Typetone's LinkedIn post template

In sum, this is what makes up your next LinkedIn post

This article gave you 8 rules for creating impactful LinkedIn posts. By setting goals, knowing your audience, using attention-grabbing headlines, multimedia, CTAs, hashtags, and using an AI content template from Typetone AI, you can achieve your professional goals on LinkedIn.

Hungry for more? Unleash your LinkedIn potential with Typetone AI’s LinkedIn Template. We also have a special template to create carousel posts!

Sign up today to Typetone AI. It's free and 100% safe.

Trilok Sonar

Trilok Sonar is our content marketeer and specializes in blogs about AI content.

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