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15 strategies to come up with winning blog topics

Trilok Sonar
August 5, 2023
14 minutes

Why is it important to come up with the best blog topics? 

When it comes to creating a successful blog, one of the most crucial factors is coming up with the best blog topics. The topics you choose can make or break your blog's success, as they are what will attract and engage your audience. With millions of blogs available online, standing out from the crowd is essential. By brainstorming unique and engaging blog topics, you can capture your readers' attention and keep them coming back for more. 

Some commonly used strategies for choosing blog topics include conducting SEO keyword research, analyzing competitors' content, or exploring trending subjects within your niche. While these methods can be effective in generating ideas, they may result in similar topics that have already been covered extensively.

To truly stand out in a saturated blogging landscape, it's important to think outside the box. Consider exploring unique angles, sharing personal experiences, or incorporating storytelling techniques or using Typetone AI to come up with the best blog topics. These unconventional approaches can help you differentiate yourself and provide fresh perspectives to your readers. 

This article shares 15 key strategies that will help your blogs stand out from the crowd.

1. Try brainstorming topics in unconventional ways

Unleash your creativity and say goodbye to those dreaded moments of staring at a blank screen, desperately searching for blog topic inspiration. We've all been there, but don’t worry, because brainstorming doesn't have to be a snooze-fest. In fact, it can be downright fun and exciting!

Try mind mapping or free writing to organize your thoughts and spark new ideas. Experiment with random word association or ideation exercises like SCAMPER. Get playful by role-playing or creating hypothetical scenarios.  

Ask yourself "What if?" questions related to your blog topic. These unconventional methods will help you generate fresh and exciting blog topics.

AI hack: Use Typetone’s brainstorm template to come up with great new ideas

Brainstorm blog topics with Typetone AI

2. Identify trending topics in your niche

Discover trending topics in your niche for blog content. Keep an eye on social media discussions and hashtags. It's also a goldmine for discovering trending topics. Whether it's Facebook, Twitter, or Instagram, these platforms are teeming with conversations that can inspire your next blog post.

Follow industry influencers and thought leaders and keep tabs on their blogs, social media accounts, and online activities. Use Google Trends to explore popular search queries within your niche and see how they evolve over time.

AI hack: Ask Typetone chat for trending topics about sustainability in ecommerce

Ask Typetone Chat for trending blog topics

3. Leverage personal experiences for unique blog topics

One effective way to stand out from the crowd is by using your own personal experiences to create distinct and compelling blog topics. Reflecting on your challenges and lessons learned allows you to provide valuable insights that resonate deeply with readers. Sharing behind-the-scenes stories adds a personal touch to your blog, making it relatable and engaging for readers. 

Another powerful approach is exploring emotions and personal growth journeys. Delving into topics that evoke strong feelings makes your content memorable and impactful. Whether discussing overcoming fears or embracing vulnerability, writing about emotional experiences connects with readers seeking guidance or encouragement. 

5 examples of using your personal experiences as a blog topic

1. Turning heartbreak into healing: Lessons learned from failed relationships

2. Finding purpose in adversity: Overcoming personal challenges and inspiring others

3. Traveling solo: Exploring the world and discovering yourself

4. From hobby to hustle: Transforming your passion into a successful business

5. Embracing self-care: Nurturing your mental and physical well-being in a chaotic world

4. Use keyword research tools to generate blog ideas

SEO tools find popular keywords to draw in a larger audience. Let the suggestions guide your content and uncover trending topics, buzzwords, and hidden gems. Analyzing search volume and competition is also vital. 

SEO tools, but also AI tools like Typetone AI, show how many people search for a keyword, helping you prioritize topics with potential traffic. Embracing long-tail keywords for niche-specific topics attract a targeted audience for niche or specific industry aspects.

AI hack: Use Typetone’s SEO keyword research template to find popular keywords

Find SEO keywords with Typetone AI to discover blog topics

5. Analyze competitor blogs for inspiration on blog topics

Discover untapped potential in competitor blogs by finding what they've missed. Be the missing link in the industry by covering topics they haven't or haven't done justice to. Expanding on existing topics with your own distinct touch. 

Learn from successful bloggers who know how to captivate audiences. Incorporate trending topics and hot debates into your blog to stay relevant and attract attention. This way, you'll stay relevant and attract attention from readers who are craving up-to-date content. 

Remember, analyzing competitor blogs isn't about copying their every move or stealing their thunder. It's about finding inspiration and putting your unique spin on things.

6. Create engaging and shareable blogs

Start by crafting attention-grabbing titles and headlines with numbers or buzzwords. Promise valuable insights or actionable tips that readers can immediately put into action. 

Use storytelling techniques and personal anecdotes to tap into emotions and create a deep connection with your audience. Follow these strategies to write articles that are engaging and will leave your readers in awe. 

An example of such an engaging and shareable blog topic: 10 Proven Productivity Hacks That Will Skyrocket Your Efficiency

7. Incorporate storytelling techniques into your article creation

Let's also make blog writing a captivating adventure! Instead of just sharing information, sprinkle storytelling magic into your posts. Craft epic narratives with a beginning, middle, and end. Share personal anecdotes to connect with readers emotionally.

Spice things up with visual storytelling using infographics, videos, or GIFs. These techniques will leave readers craving for more. 

AI hack: Use Typetone’s storytelling template to generate your story

Use storytelling with Typetone AI for your blog topic

8. Highlight current events and news for timely blog topics

Staying informed about industry trends and news is crucial for bloggers looking to create relevant content. By keeping up with the latest happenings, you can connect current events to your niche or audience's interests, providing valuable insights and engaging discussions. This allows you to provide timely commentary that captures the attention of your readers and keeps them coming back for more. 

Don't miss out on the opportunity to highlight current events and news as a source of inspiration for your blog topics. Stay informed, stay relevant, and keep your content punchy.

9. Tap into audience's interests and pain points

To generate blog topic ideas, tap into your audience's interests and pain points. Conduct surveys or polls, analyze comments and feedback, and address common questions or challenges in your niche. 

By staying connected to what matters most to your readers, you can create relevant and engaging blog posts that grow your blog's popularity.

AI hack: Use Typetone’s buyer persona template to help you with the process

Generate buyer personas with Typetone AI to perfect your blog topic

10. Repurpose existing blog topics for fresh content

Repurposing existing blog content is a game-changer for bloggers looking for fresh ideas. Start by identifying popular posts and expanding on them. Update outdated content with new information or perspectives. And paraphrase key information, for example with a paraphrase tool.

Consider repackaging your content into different formats like ebooks or podcasts. This allows you to reach new audiences and provide your existing readers with alternative ways to consume your content. Repurposing breathes new life into old material and keeps your blog exciting!

AI hack: Use Typetone’s paraphrasing template to help you rewrite content

Use our paraphrasing tool to repurpose blog topics

11. Conduct audience surveys and polls to generate blog topic ideas

Are you struggling to come up with blog ideas? Conduct audience surveys and polls for fresh content. Create short surveys using tools like Google Forms or SurveyMonkey. Ask for topic suggestions and feedback directly from your readers. 

Use social media polls to gather opinions in a fun and engaging way. Show your audience that their input is valued and watch the ideas flow!

AI hack: Use Typetone’s social media template to generate polls

Create social media polls to find out what blog topics you should write about

12. Collaborate with other bloggers for cross-promotional blogs

Collaborating with bloggers can be fun and beneficial for growing your audience. Guest blogging brings in experts who add value to your blog and gain exposure to their followers. Co-creating content with others in your niche attracts a wider audience, bringing new perspectives and insights. 

Collaborative projects are like epic quests that unite multiple bloggers to create something extraordinary. Pack your virtual suitcase and reach out to fellow bloggers for exciting collaborations. 

AI hack: Use Typetone chat to give you ideas or find bloggers you want to collab with

Ask Typetone Chat to help find collaboration for blog topics

13. Brainstorm blog topics based on seasonal or holiday themes

Creating engaging blog topics aligned with seasons and holidays is a great way to captivate your audience's attention. By tailoring your content to specific times of the year, you can resonate with your readers and keep them coming back for more. One key strategy is to utilize seasonal trends and search patterns to inspire blog topics. For example, if summer is approaching and there's a surge in searches for "outdoor activities," write an article on the best outdoor activities to try this summer.

Another effective approach is to plan themed content calendars in advance. Having a content plan in place keeps you organized and ensures you don't miss important opportunities. Incorporate jokes or puns related to the season or holiday you're focusing on. These lighthearted touches will wow your readers and make your content even more engaging.

AI hack: Use Typetone chat to help you create a content calendar

Create a content calendar for blog topics with AI

14. Use social media platforms as a source of inspiration

Social media helps generate engaging blog content. Stay updated on the latest online trends and discussions by exploring popular hashtags on platforms like Twitter or Instagram. These hashtags can inspire blog posts that address popular topics or offer unique perspectives. 

Pay attention to highly engaged posts, such as those with many likes, comments, and shares. They indicate what resonates with your audience and can inspire similar blog content.

Join industry-specific groups on social media to gain valuable insights and discussions that spark new blog topics. Scroll through platforms for inspiration when stuck for ideas.

15. Perform research to generate compelling ideas for topics

Research and data are essential for creating captivating blog topics. Gathering audience insights through surveys and polls helps bloggers understand what resonates with their readers. Industry reports, case studies, and research findings provide credibility to blog posts. 

Including supporting evidence and statistics strengthens arguments and builds reader trust. For example, you can use AI to fact-check any information you might've found online. In conclusion, research and data are invaluable for generating engaging blog topics.

AI hack: Use Typetone chat to help you with research and fact-check sources online

Perform research for your blog topic with AI

To wrap it all up

Coming up with the best blog topics is a fundamental aspect of creating a successful and engaging blog. By adopting various strategies, such as leveraging personal experiences, incorporating storytelling techniques, tapping into current events, and using AI-powered tools like Typetone to find trending topics and popular keywords, you can stand out in the crowded blogging landscape.

Remember, the key to captivating your audience lies in understanding their interests, pain points, and preferences. As you venture into brainstorming blog topics, don't shy away from thinking outside the box and embracing unconventional approaches. Let your creativity flow, explore unique angles, and share your personal voice to provide fresh perspectives that captivate and leave a lasting impact on your readers. 

With a blend of Typetone AI, creativity, research, and audience-centricity, your blog is destined to make a lasting impression and keep readers coming back for more. 

A woman reading an online blog topic

BONUS: 7 blog topic categories that always work well

Whether you're a seasoned blogger looking to spice things up or a newbie eager to make a splash, here are 7 blog topics that will always work for you.

#1 - How-to blogs

In the "How-to" category, blog posts typically provide detailed instructions on how to accomplish a specific task or achieve a particular goal. These articles are often written in a step-by-step format, making it easy for readers to follow along and apply the knowledge practically. The goal is to empower the audience by sharing valuable insights and expertise in a clear and concise manner.

Example - How to Grow Your Own Organic Vegetable Garden

#2 - List blogs

Lists are a widely used format in blog posts to present information in a clear and structured way. They can range from top-ten lists to comprehensive lists covering various topics. Lists are attractive to readers because they offer quick and easily digestible information.

Example - 10 Essential Travel Packing Tips for Your Next Adventure

#3 - Blogs about secrets

The "Secrets" blog topic is all about revealing hidden knowledge, uncommon insights, or lesser-known facts. It piques readers' curiosity by promising exclusive information that isn't widely known.

Example - Unlocking the Secrets of Productivity: The 5 AM Miracle

#4 - Ultimate guide blogs

Ultimate guides are comprehensive resources that cover a topic in-depth. They provide readers with thorough information and actionable advice, often serving as go-to references for specific subjects.

Example - The Ultimate Guide to Mastering Public Speaking

#5 - Did you know that? type of blogs

This blog topic is all about sharing fascinating and surprising facts or insights that are not commonly known. It aims to captivate readers with intriguing information they might not have encountered before.

Example - Did You Know This about Dogs? Discover New Mind-Blowing Animal Abilities

#6 - Shocking reveal blogs

This blog topic exposes hidden truths, controversial information, or impactful revelations that can challenge common beliefs or raise awareness about important issues.

Example - Shocking Reveals: The Environmental Impact of Fast Fashion

#7 - Life hack blogs

Blogs about life hacks offer a wide range of practical tips and tricks to simplify daily routines, improve productivity, and overcome common challenges.

Example - 20 Genius Life Hacks to Make Your Morning Routine a Breeze

Shortcut to writing great blogs

Now pick any of these blog topics above, add what you want to write about and create a long article or blogpost with Typetone AI. It's completely free, fast and easy. At the very least, it'll give you the inspiration you need to keep on typing.

Any questions? Get in touch! We'd love to help you in your journey to create blogs that put your business on the map.

Trilok Sonar

Trilok Sonar is our content marketeer and specializes in blogs about AI content.

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