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Content marketing examples and strategies

Trilok Sonar
August 16, 2023
6 minutes

What is content marketing?

Content marketing is an essential component of any successful business strategy. It is a strategic approach to creating and distributing meaningful, relevant, and consistent content to attract and retain a target audience. 

It involves using various types of content, such as blog posts, social media updates, videos, and infographics, to engage with the audience, build brand awareness and drive profitable customer action.

How is it different from traditional advertising?

Content marketing differs from traditional advertising in that it focuses on providing value rather than directly promoting products or services. Instead of pushing sales messages onto consumers, content marketers aim to educate, entertain, inspire, or inform their audience through engaging and meaningful content.

In this article, we will discuss five effective content marketing strategies along with examples of great content that have made brands stand out amongst the crowd. 

Develop a strong brand story

Storytelling has become an essential strategy for brands looking to engage with their target audience. A compelling brand story not only captures attention but also creates an emotional connection that helps build trust and loyalty.

So why is storytelling so important in content marketing? Well, humans are hardwired to respond to stories. We connect with narratives on an emotional level and remember them much better than plain facts or information.

An impactful content marketing example of brand storytelling would be Volvo’s “A Million More” ad which tells stories of people whose lives were saved by the three-point seat belt that the brand invented. The ad talks nothing about their service or car models. It just tells a story of what the brand has always stood for, road safety. 

Volvo's #A Million More content marketing example ad.

Use AI to help you with your brand story

You probably know it is difficult to come up with a brand story that moves your audience. Why not make things a little easier? AI tools like Typetone AI have for example a pitch template which you can utilize to generate the perfect pitch for your brand story.

The perfect content for your content marketing strategy! 

Create meaningful content

Providing content that is meaningful to your target audience is crucial for any brand. It helps establish credibility, drive traffic, and engage with customers. The key to creating valuable content lies in understanding the needs and interests of your target audience.

Conducting market research and analyzing customer feedback can help you identify the topics that resonate with your customers. This will enable you to tailor your content specifically to their preferences, ensuring maximum engagement.

A favorite content marketing example of mine is Nike’s #FindYourGreatness ad campaign which was aired around the same time as the 2012 Olympics. The campaign focused on identifying with your everyday athlete. Nike made an amazing and inspirational video about average athletes pushing the limits and finding their own greatness, then they used social media to share the video and engage their consumers. 

Nike's #FindYourGreatness  content marketing example ad campaign.

Use AI to create meaningful content

A great example right? You can also create these kinds of videos with AI. You can now generate content for your brand using the videoscripts template with Typetone AI and boost your content marketing game. 

Utilize different types of content in your strategy

To truly engage your audience and capture their attention, it's important to diversify your content formats. By utilizing different types of content, such as blog posts, videos, and infographics, you can cater to the preferences and habits of a wider range of individuals.

it allows you to reach people who may have different learning styles or preferences when consuming information. Some individuals may prefer to read a blog post, while others may be more visually inclined and enjoy watching a video or exploring an infographic.

By diversifying your content formats, you can effectively communicate your message to a larger audience. For example, if you only focus on written blog posts, you may miss out on engaging with those who prefer visual or interactive content.

A great example of a brand practicing this would be Buzzfeed. They create engaging videos, quizzes and blogs that resonate with their target audience. Their ability to adapt their content to various formats has played a significant role in their success. 

 content marketing example: Buzzfeed's website showing their different types of content like quizzes and blogs.

This is how AI can help you with different types of content

By now you must be wondering what else can AI do, hold your horses! We’re not done yet. All of these other types of content such as blogs, videos and infographics, you can create using templates from Typetone AI. So be sure to check it out. 

Optimize content for search engines

When it comes to content marketing strategies, SEO plays a vital role. By incorporating SEO techniques into your content creation process, you can maximize the reach and impact of your efforts. One of the most effective ways to increase visibility and drive organic traffic to your website is through SEO. 

Here are a few tips on how to optimize your website content.

Keyword research

Content marketing involves creating valuable and relevant content for your target audience. By identifying relevant keywords and incorporating them strategically into your content, you can improve your SEO efforts. For instance, a brand like Nike can create blog posts or videos around keywords like "best home workouts," "healthy diet tips," or "weight loss exercises."

Use AI to perform keyword research 

Keyword research is easier said than done. But with the help of AI, life can be a little easier. With AI tools like Typetone AI’s keyword research template, can help you conduct keyword research without so much as moving a hair. 

Google search bar with the keyword "best home workouts" which shows Nike's content.

Quality content that attracts backlinks

High-quality, informative content naturally attracts backlinks from other websites. Backlinks are crucial for SEO, as search engines view them as a vote of confidence in your content's credibility. Brands that create exceptional content often earn backlinks, which positively impact their SEO. An example of such a brand that does this flawlessly is HubSpot.

HubSpot's blog is a hub of valuable marketing and business-related content. Their in-depth guides, case studies, and research reports attract backlinks from various industry websites, contributing to their strong SEO performance.

Hubspot's blog with various backlinks.

Create content that keeps users engaged

Engaging content keeps users on your website longer, which can positively impact your SEO. Search engines interpret longer dwell times as a sign of quality content and user satisfaction. 

Red Bull does this by creating high-energy content, including videos of extreme sports, music events, and adventure stories. Their captivating content keeps users engaged and spending more time on their site, improving their SEO metrics.

 content marketing example: Redbull's website and their content on the platform.

You can never be too careful when generating SEO texts, so check out Typetone AI’s SEO text template to generate optimized text to implement in your content marketing strategy.

Promoting content through social media channels

Social media has become an integral part of content marketing strategies, allowing brands to reach a wider audience and engage with their target customers. Each social media platform attracts a different user base, so understanding your audience's preferences and behaviors is essential.

If your target audience consists mainly of young adults, platforms like Instagram and Snapchat may be ideal for promoting visual content. On the other hand, LinkedIn might be more suitable for reaching professionals and B2B audiences.

One noteworthy example of such a campaign is Red Bull's "Stratos" campaign. The energy drink company sponsored Felix Baumgartner's record-breaking skydive from space. Through strategic promotion on various social media channels, Red Bull generated massive buzz around the event and reached millions of viewers. 

 content marketing example : Redbull's Stratos campaign featuring Felix Baumgartner.

AI can help you create social media posts in seconds

However, it isn’t always easy to come up with good social media posts. That’s where AI can help you. By using the social media templates from an AI tool like Typetone AI, you can generate social posts for any platform in no time. 

Would you like to know what strategy would work best for you? Ask Typetone Chat!

Implementing these five content marketing strategies can help your brand achieve goals by attracting, engaging, and retaining their target audience. Continually evaluating and adjusting these strategies based on market demands is key to staying ahead of the competition. 

Ready to take your content marketing to the next level? Sign up for Typetone AI, ask Typetone Chat what might be your best plan, and create engaging content for your strategy. Don't miss out on this opportunity. Sign up now!

Trilok Sonar

Trilok Sonar is our content marketeer and specializes in blogs about AI content.

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