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What Can AI-Written Content Curation Offer Your Marketing Team?

Sjoerd de Kreij
July 6, 2024
7 min

If you’re a marketing professional, you’re probably no stranger to artificial intelligence. Indeed, generative AI has proven to be one of the most significant technologies that have impacted the field of marketing. But despite all the buzz around AI, many marketers are still confused about how to best leverage it to make their lives easier. Whether you use an AI chatbot or software like Typetone’s AI digital workers, it helps to know what you can expect to get out of your new resources. Let’s take a look.

Content Generation Today: Where We’re At

Over the past few years, the rise of generative AI (or “gen AI”) has introduced a whole new world of opportunity to marketing professionals. 

While marketers certainly aren’t the only ones to have taken notice of the many benefits of AI, they are among the most frequent users of generative AI tools. HubSpot’s 2024 State of Marketing & Trends Report notes that 64% of marketers already use some sort of AI, and 38% of those who aren’t plan to start in 2024. 

As it currently stands, generative AI chatbots (such as ChatGPT) are among the most popular examples of tools that help marketers create content. However, there are many other ways marketers can leverage AI for content generation. 

AI allows marketers to quickly analyze data, segment audiences, and refine messages for different targets, enabling more efficient content creation. These benefits, alongside the ability to generate written text, make AI an invaluable resource for the modern marketer. 

And the results seem to speak for themselves: HubSpot reports that some 85% of marketers who use AI generation say it helps them improve content quality. Likewise, 84% agree that using AI helps them generate content efficiently. 

Human intervention is still essential.

Despite all that AI can already do, it still has some limitations. A recent McKinsey & Company report suggests that inaccuracy may be the biggest and most relevant limitation of generative AI that affects marketers. 

In other words, needing to verify that AI-generated content is truthful, contains legitimate information, and aligns with brand voice is still common. As a result, human intervention is still a necessary step for most forms of AI use.

This isn’t an inherently bad thing. After all, AI is best utilized as a tool, not a replacement for human workers. But as AI tools become more advanced – like Typetone’s AI digital employees – it’s likely that we’ll see less and less of this troubleshooting being passed on to humans. 

How Can AI Automate Content Creation for Me?

According to McKinsey & Company, the most common tasks that AI performs for marketers include drafting text documents, personalizing marketing messages, and summarizing text documents. But what else can AI automate for you to streamline the content creation process?

Here’s a quick look at some of the most impactful AI-powered content generation tasks that can benefit your business. 

Brand-Tailored Content Generation

The most effective content is consistent, reliable, and aligned with your brand’s voice. However, ensuring that all content created is on-brand can be a daunting task for marketers, especially if multiple people contribute to the effort. 

Generative AI capabilities can help marketing teams simplify things and create brand-tailored content without a hassle. An AI employee like Sarah, Typetone’s AI digital marketing specialist, can even master your brand’s voice and generate content that’s always aligned with your goals and completely automate content creation.

Beyond choosing the right tone, words, and style to reach your audiences, AI can also help you design content that fits your brand. For instance, AI can help you create and implement brand-friendly templates that incorporate your voice and are tailored to the content your audiences want to see. 

AI Translation & Localization at Scale

Marketing teams often don’t have the resources to translate materials, potentially holding them back from expanding their reach to new audiences. However, AI can eliminate this obstacle by helping teams translate and localize content of any scope. 

Imagine, for example, a marketing team that has dozens of emails and blog posts that could reach a key target audience if they were in the proper language. 

Without the help of AI, translating all of the content would likely be overwhelming–if not impossible–for human workers to achieve. Instead of paying a fortune to outsource the project, your business can simply turn to your AI tools for support.

Enhance Content Readability

Consumers respond the best to content that they can easily understand. But the process of crafting readable messages that are still on-brand and touch on key selling points can be tricky. 

Marketing teams could easily spend days or even weeks trying to tweak content to make it more accessible (and impactful) for their audiences. Or, they could rely on an AI tool like Typetone Chat, which instantly generates more readable versions of content so you don’t have to. Delivers on All Fronts

Overall, AI-generated content has a ton of potential for marketing teams and businesses. It’s no wonder that generative AI has already taken off among marketers. When utilized wisely, AI can automate much of the tedious, repetitive work that can hold businesses back from growing.

Most modern AI tools are still limited in their accuracy, but Typetone’s AI digital workers can actively learn from their work. They’ll become experts in your niche and get to know your brand better than anyone else, allowing your team to craft content that boosts conversions and your reputation.

Schedule a demo to see AI employees like Sarah in action. Or, try Typetone Chat for free to start using generative AI to power your content creation.

Sjoerd de Kreij

Sjoerd de Kreij is the co-founder and CEO of Typetone. After founding several startups and working in data science, Sjoerd was captivated by the potential of Generative AI. This fascination led him to co-found Typetone, where they now focus on developing AI Digital Workers that help businesses in scaling their content marketing efforts. Typetone has become a leader in integrating artificial intelligence with businesses. Sjoerd envisions a world where AI strengthens businesses and human labor, allowing creativity and strategy to take center stage, by building an AI Digital Workforce.

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