Table of Contents
In the world of content marketing, one of the most difficult challenges is to always keep a constant flow of fresh, original ideas going. Coming up with topics that resonate with your audience, are timely and help promote your brand can be a daunting task - a task made even harder when you consider that you need to produce high-quality content on a regular basis. But what if there was a way to take some of that pressure off? What if there was a tool that could help you generate ideas and even write entire pieces for you? That's where AI content generation comes in.
AI content generation is a process where a computer programme writes or generates original content. While this may sound like science fiction, it is actually already being used by companies and marketers around the world to create everything from blog posts to social media updates to email newsletters. Best of all, thanks to advances in Natural Language Processing (NLP), this technology is getting better and better at mimicking human writing
So how can AI content generation help agencies? Let's see.
One of the most difficult parts of content marketing is coming up with ideas that are both topical and relevant to your audience. Brainstorming sessions won't get you anywhere; eventually, you will need help generating new ideas on a regular basis. That's where AI content generation comes in. Using machine learning algorithms, AI can scour the internet for news stories, trends and other potential topics that would be perfect for your blog or social media channels. You just have to give it some general parameters (such as target audience, industry, etc.), and it does the rest
Once you have generated some ideas using AI content generation, the next step is to start writing - right? Not necessarily. If you are short on time or just feel creatively exhausted, you can let the AI programme write an entire piece for you. Just enter information such as the desired word count, tone, style, etc. and let it do its magic. In a few minutes, you'll have an original piece of content ready to publish without lifting a finger. Granted, it won't be Pulitzer-worthy prose every time; but for quick blog posts or social media updates, it can be a life saver
Even if you are not comfortable having an AI programme write an entire piece for you (at least not yet), there is still a lot of value in using it to help improve your overall writing quality. Remember earlier when we mentioned that AI content generation is getting better at mimicking human writing thanks to NLP? Well, that same technology can be used to help edit your existing drafts and make them stronger before they ever see the light of day. Just upload your current draft to the system, and it will analyse it for things like grammatical errors, false positives, awkward sentence structure, etc and make suggestions accordingly. That way, you can spend more time on things like developing concepts and overall strategy - things humans are still much better at than machines
As any experienced marketer knows, generating new ideas regularly is essential to maintaining a strong content marketing strategy - but it is also one of the hardest parts of the job. Fortunately, there is now a tool that can help take some of the pressure off: AI content generation with Typetone AI.
Thanks to recent advances in NLP technology, this process is only getting better at mimicking human writing; meaning it can be used for everything from ideation to drafting and editing existing pieces.
So if your agency is looking for ways to streamline its content marketing efforts, consider giving AI content generation a try. You might be surprised at how useful it can be.