Blog and PR

Custom GPTs: Your guide to next-level AI

Thaisa Appelman
December 18, 2023
7 minutes

Exciting news! ChatGPT has recently introduced Custom GPTs, giving you the power to personalize your AI companion for tasks like marketing, customer service, HR, and managing your daily life. These customized models are like having your own AI assistant, making your professional and everyday life easier by automating tasks and assisting with homework. But, it's important to be aware of the limitations that come with custom GPTs, especially regarding data and privacy concerns. Additionally, ChatGPT is preparing to launch the GPT Store, a platform that will enable verified builders to showcase their creations and potentially earn from them.

What are custom GPTs?

As part of GPT-4, ChatGPT introduced Custom GPTs currently available for its plus plan and entrepreneurs. This is a powerful tool that allows you to customise ChatGPT for specific tasks in your everyday life, or at work. With custom GPTs, businesses and developers have the opportunity to create AI models tailored to their unique needs. Whether generating product descriptions, writing code snippets, or providing personalized responses for customer support, custom GPTs offer endless possibilities.

To create one, you need to have a conversation with the GPT Builder and give it instructions and extra information. No coding experience needed! 

What can you use custom GPTs for? 

GPTs open up endless possibilities, and businesses can use them for marketing, customer service, team management, HR tasks, and design and branding. Beyond business, GPTs can also offer you a helping hand in daily life. 

For instance, a family-friendly GPT can manage schedules and assist with homework. A financial advisor GPT, can track expenditures, offer investment advice, and aid in financial goal planning with advanced analytical capabilities. 

What are the advantages of custom GPTs?

For users with a ChatGPT Plus or Enterprise account, the ability to customize ChatGPT responses through custom instructions  is already available. However, GPTs enhance this in two important ways. Firstly, it allows its users to create multiple custom GPTs making it easier to switch between chatbots who support different needs. 

Another key feature is that you can now upload files directly, eliminating the need to copy and paste text from various resources. This will save you time and result in quicker response times. Additionally, you can input voice and audio data and It can take data and content and revert it to us in voice. 

Step-by-step guide on how to create custom GPTs

Here you will find a comprehensive step-by-step plan to help you create your very own GPTs 

Step 1: Navigate to the bottom left of the screen and click on your name.
Step 2: Choose "My GPTs" from the available options.

Create custom GPTs in ChatGPT

Step 3: Choose “Create a GPT.”

Build custom GPT in ChatGPT

Step 4: Use the message box to communicate your desired creation to the GPT builder. 

Talk with the GPT Builder

Here is an example of how to create your own GPT.

Example of a GPT

Step 5: Navigate to the “Configure” tab to assign a distinctive name and description to your GPT, and select its capabilities, such as enabling web browsing for research or image creation for visual tasks.

Tailor GPT using configure tab

Step 6: Once you are content with your GPT, click "Save" and publish your creation.

How to use custom GPTs for business 

Since the recent launch of ChatGPT Enterprise, businesses can effortlessly create ChatGPT versions tailored to specific business needs. These GPTs are highly efficient for tasks like crafting brand-aligned marketing, assisting customer support, and onboarding new engineers. 

Businesses can empower internal users to securely design and publish GPTs inside the workspace. Admin controls offer flexibility in managing GPT sharing and external use of GPTs, ensuring privacy. Furthermore, conversations with GPTs on ChatGPT Enterprise are not shared with ChatGPT and do not contribute to model improvement.

Benefits of using custom GPTs for business

There are numerous advantages that highlight the importance of utilizing Custom GPTs in business operations. Incorporating these powerful tools can bring about a range of benefits for businesses.

1- Tailored customer interaction with GPTs

Working with GPT is highly advantageous for customer engagement. It allows businesses to provide personalized recommendations and create targeted content. With GPTs, you can offer customized product suggestions and marketing messages, which will enhance customer satisfaction. Additionally, GPT supports advanced chatbots and virtual assistants for accurate and efficient responses to customer inquiries, ensuring a seamless support experience. And it is available 24/7. 

Customer support chat is a type of GPT designed specifically to assist customers reliably. It serves as an example of how GPTs can be used to provide helpful support and guidance to individuals seeking assistance

A GPT focused on customer service

2- Boosting efficiency through GPTs automation

GPT's automation capabilities streamline operations by efficiently handling repetitive tasks and processes. This saves businesses time and resources, enabling employees to dedicate their efforts to other important tasks. Additionally, GPT's natural language processing enables efficient data analysis, resulting in valuable insights for informed decision-making and enhanced operational efficiency.

Automation Consultant by Zapier is a GPT that simplifies repetitive tasks, making them more efficient.

An GPT that can automate repetitive tasks

3- Innovation in product development using GPTs

GPT plays a crucial role in igniting creativity and facilitating the creation of new products by helping generate ideas and develop concepts. Its ability to understand natural language allows for efficient collection of customer feedback, which in turn improves products and services. Moreover, GPT is instrumental in creating user-friendly interfaces, promoting innovation and setting products apart in the market.

Data Analysis is an example of a GPT that excels at rapidly scanning and presenting visualized data.

GPT that can analyze data

Limitations of custom GPTs

While GPTs offer various advantages, a comprehensive understanding of their limitations is crucial for making well-informed business decisions.

1- Need for extensive datasets

The key to achieving success with OpenAI GPT models relies heavily on having access to a wide range of high-quality data. For companies that lack sufficient data or the means to gather it, training these models can be quite challenging. This is particularly true for companies specializing in specific languages for natural language processing, as they may encounter accuracy issues due to limited data.

2-  The importance of quality data

When using GPTs, it is crucial to ensure the quality of the information being used as it directly impacts their performance. Biases or errors in the information can hinder the effectiveness of GPTs. Therefore, it is necessary to consider not only the quantity and diversity of information but also its reliability when utilizing these models. 

3- Data privacy and security considerations

Data privacy and security are important considerations when using GPT models. These models require access to large volumes of sensitive data for effective training, which can raise concerns. Companies must implement measures that protect and secure the data used in training these models.

4- Challenges in understanding decision-making

Comprehending how GPT models make decisions presents challenges, making it difficult for companies to verify their accuracy and fairness. Correcting errors becomes complicated when incorrect results arise. Furthermore, improving the models' precision is challenging if a company lacks a thorough understanding of the process.

5- Time-draining features in GPTs

While GPT models are powerful, it's important to understand that they aren't fully automated. Getting the desired results often requires a significant time commitment from companies. To align GPT models with their specific goals, companies need to actively engage in fine-tuning, customization, and continuous monitoring. This hands-on approach ensures that the models evolve to meet specific requirements, making time investment essential for effectively using GPTs in a business context.

Find ready-made GPTs in the GPT Store 

In addition to GPTs, ChatGPT also announced that it will launch a GPT Store. The store will showcase creations from verified builders and will highlight the most helpful and enjoyable GPTs across categories such as productivity, and education. Additionally, builders will have the opportunity to earn money based on the usage of your GPT by others.

Some favourite GPTs of Typetone are: 


Picture this: You need a unique image for your project. Instead of searching endlessly or hiring an artist, meet DALL·E. Describe what you want, and DALL·E creates the perfect image with its text-to-image magic. Easy, efficient, and headache-free!

2- The Negotiator GPT

With this GPT, you have the opportunity to elevate your negotiation skills and secure better outcomes in your interactions. It serves as a valuable resource to help you understand negotiation dynamics and develop effective strategies. By mastering negotiation techniques with the assistance of this GPT, you'll become a confident and successful negotiator.

3- Sous Chef GPT

Sous-Chef, an AI-driven meal suggestion and recipe generator, considers your culinary preferences and dietary restrictions or special requests. Utilizing the capabilities of GPT-4 and ChatGPT, this tool assists you in uncovering delightful meal suggestions and recipes crafted specifically to meet your requirements.

4- Math Mentor GPT 

This valuable resource is dedicated to providing parents with the necessary tools and guidance to support their children in the realm of mathematics. It offers a range of assistance, including timely refreshers on various mathematical topics

5- Quality Raters SEO Guide

The Quality Raters SEO Guide is your go-to source for understanding and using Google's Search Quality Evaluator Guidelines. It focuses on important stuff like Page Quality Rating and understanding what users need when they search.

Manage privacy and safety concerns for GPTs

ChatGPT announced that it will not be sharing your conversations with the developers. Additionally, builders may choose to utilize user chats to enhance the model. ChatGPT also released a new system that is said to prevent misuse of GPTs and has incorporated a process to verify builders' identities. 

GPTs will continue to evolve to better handle real-world tasks while prioritizing user safety and adapting to societal needs. Thus, ChatGPT announced that further research on the societal implications is currently in progress.

Try Typetone AI: The alternative for custom GPTs

Typetone AI is an advanced language model that has been trained on a vast amount of diverse data. It is specifically designed to generate contextually relevant text across various domains. Whether you need assistance with content creation, chatbots, or virtual assistants, Typetone AI has got you covered.

1 - Exploring Typetone AI's user-friendly features

One of the key advantages of Typetone AI is its ease of use. Unlike custom GPTs that require extensive knowledge of machine learning algorithms, Typetone AI simplifies the process by offering a user-friendly interface and pre-made content templates. With just a few clicks, you can generate high-quality text tailored to your specific needs.

2 - Create your unique tone of voice with Typetone AI

Another standout feature of Typetone AI is its natural language processing capabilities. It understands and interprets human language with remarkable accuracy, allowing for more meaningful interactions with users. Furthermore, you have the option to create your own unique tone of voice to give it a personal touch. This makes it an ideal choice for applications such as customer support chatbots or voice-enabled devices.

3 - AI Digital Content Marketer by Typetone AI

Typetone will soon introduce a groundbreaking feature called the AI Digital Content Marketer. This revolutionary tool aims to transform content creation by offering users a fully automated AI agent capable of independently generating and publishing top-notch content. With this innovation, users will be able to effortlessly produce highly accurate and premium-quality content with ease.

4 - Protect sensitive information using Typetone AI

Typetone AI prioritizes user privacy and data security. Your sensitive information remains confidential throughout the entire process, giving you peace of mind while leveraging its powerful capabilities. Typetone AI fully complies with GDPR regulations and is affiliated with the Dutch Coalition for the Ethical Use of AI. This means that you can trust in the security of your data when using our tools.

Everything about custom GPTs in 5 bullet points

GPTs empower you to customize the AI model like never before. While they offer unique benefits, it's crucial to understand both their advantages and limitations. Here's a concise guide on what you need to know about GPTs, alongside a superior alternative, in five key points.

  1. Customize your ChatGPT with Custom GPTs for various tasks.
  2. Create business-focused GPTs without coding, enhancing efficiency and customer service.
  3. Be aware of limitations, including data and privacy concerns.
  4. Get ready for the GPT Store, where creators can showcase and potentially earn from their work.
  5. Consider Typetone AI, an alternative with user-friendly features, natural language skills, and data privacy safeguards.

Discover how Typetone revolutionizes your work and life – sign up for free today! 

Thaisa Appelman

Thaisa is Typetone's content marketeer who focuses on AI digital coworkers and GPTs.

Schedule a demo and hire a digital worker risk free
Schedule a demo