Blog and PR

AI Paid Ads / Performance Marketeer: Alex. 10 Tasks he can automate

Sjoerd de Kreij
June 17, 2024
5 min

There’s no doubt about it: paid ads are part of a successful marketing strategy. Considering that 75% of people say paid ads make it easier to find the information they’re looking for, it’s safe to assume that paid ads hold a lot of value for any business hoping to reach audiences at the optimal time. Despite their importance, paid ads aren’t accessible for all businesses. All of the tasks that go into planning, creating, and implementing them can be overwhelming. That’s where AI digital workers can help – Typetone’s AI paid ads expert automates every step of the process so you don’t have to. 

Who is Alex? Your Paid Ads AI Digital Worker

Grow your business quickly by hiring Alex, Typetone’s first AI paid ads marketeer. He’s equipped to help you manage everything that goes into a successful advertising campaign. It takes as few as five minutes to train Alex and start implementing his skills into your workflow. 

Why switch to an AI marketing agency or employee?

Of course, you could choose to hire a human employee or marketing agency to manage your paid ads. But in many cases, an AI digital worker helps you achieve the same goals, perform the same tasks, and spend far less money. In fact, an AI marketer like Alex can be up to 10 times cheaper than hiring someone new or outsourcing the work.

Since Alex is an AI worker, not just a chatbot, he can do far more than just generate responses. He can automate repetitive tasks, learn from his performance, and quickly understand your instructions, just like a human. He’ll learn your voice inside and out so that his ad work is always on-brand and consistent. 

10 Paid Ad Tasks Alex Can Automate

If it has to do with ensuring your paid advertisements are effective, Alex can do it. Let’s explore some of the various tasks Alex can automate to save your business time and money. 

1. Analyzing Performance Data

Say goodbye to hours spent pouring over spreadsheets. Alex can quickly and effectively track ad performance data, including impressions, click-through rates, and more. 

Not only can he track this information, but he can also learn from it. Alex will match key performance metrics with the keywords, specific ads, or campaigns that create them so that he can understand what works and what doesn’t. 

2. Suggesting A/B Tests on Ads

Alex gets to know your brand voice and target audiences better than anyone else. With that knowledge, he can automatically recommend and conduct A/B tests on ads to determine which creatives or messages make the most sense. Then, he’ll take those results and put them to use. 

3. Adjusting Bids

Let Alex take care of managing and adjusting your ad bids for you. He can automatically change bids based on insights like performance metrics or cost per acquisition (CPA) so that he always makes choices aligned with your goals. 

4. Checking for Compliance & Privacy

Alex is a GDPR-compliant AI employee, which means he always protects your personal data and privacy. He can also help you make sure your ads align with standards or regulations specific to your industry.

5. Scheduling Ads

Fully automate your ad campaigns by allowing Alex to schedule them for you. He knows how to identify ideal run times and locations based on historical ad data. Using what he’s learned, Alex will discover how to maximize the conversions your paid ads create, allowing him to reach the right people at the right time. 

6. Managing Keywords

With Alex’s keyword research and tracking capabilities, you can automatically adjust your paid ad campaigns to target new markets or areas. Using performance metrics, Alex can add or remove keywords from your ad content as needed.

7. Planning Paid Ad Campaigns

Whether you’re launching your first paid ad campaign or one of hundreds, Alex has the skills to help you plan it effectively. Alex helps you create campaign messaging, decide where to place your ads and determine when it’s time to act. And, of course, he’ll monitor campaign progress and performance so he knows what changes to make in the future.

8. Ensuring Cross-Channel Optimization

Alex understands that where he places ads matters just as much as the ads themselves. He’ll optimize your ad placements by spreading them across different platforms and ensuring they reach target audiences. He can also synchronize these placements to function as part of one larger paid advertisement initiative. 

9. Reporting Key Metrics

Analyzing performance data is only one piece of the puzzle. Alex makes this data easy to understand and shares it with your team. Everyone has access to the same information and can request reports on budget usage, conversions, or other important milestones.

10. Crafting Optimal & High-Converting Ads

Machine learning tools allow Alex to quickly analyze ad creatives and content to suggest changes. He’ll confirm that your ads are well-designed and make sense for your audience and goals. Everything Alex knows – performance data, your brand voice, etc. – comes together to help him construct high-converting ad campaigns for you.

Let Alex Streamline Your Paid Ad Campaigns

Paid advertisements increase your brand’s visibility and conversion rate, but they can also be tricky to manage. Smaller businesses, in particular, might find it hard to juggle all of the tasks that go into a single advertising campaign. As a result, paid ads can go from an opportunity to an obstacle that prevents businesses from competing with others and growing.

With Alex's help, you can automate effective paid ad campaigns without having to hire a new human employee or marketing agency. His advanced AI capabilities work for you 24/7, 365 days a year. Just tell Alex a little bit about your business and get to know his features, and you’re ready to get started. 

See how an AI paid ads expert like Alex can help your business achieve its goals today. Schedule a demo with our team to learn more.

Sjoerd de Kreij

Sjoerd de Kreij is the co-founder and CEO of Typetone. After founding several startups and working in data science, Sjoerd was captivated by the potential of Generative AI. This fascination led him to co-found Typetone, where they now focus on developing AI Digital Workers that help businesses in scaling their content marketing efforts. Typetone has become a leader in integrating artificial intelligence with businesses. Sjoerd envisions a world where AI strengthens businesses and human labor, allowing creativity and strategy to take center stage, by building an AI Digital Workforce.

Schedule a demo and hire a digital worker risk free
Schedule a demo